Executive - Social Media Marketing

Apparel Group
Dubai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: []

Manage the group’s social media channels and online reputation, creating timely, engaging content optimized for each platform to increase engagement and audience satisfaction. Research and analyze social media trends using ad and web visitor data to improve campaign effectiveness, and develop reports on monthly performance and new opportunities. Coordinate with advertising teams and brand managers, monitor competitors, and work cross-functionally to align social messaging with product releases and brand goals.

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Apparel Group
Apparel Group
1 day ago

Executive - Social Media Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live
Reposted: similar role first listed 11 months ago

Job Summary

Manage the group’s social media channels and online reputation, creating timely, engaging content optimized for each platform to increase engagement and audience satisfaction. Research and analyze social media trends using ad and web visitor data to improve campaign effectiveness, and develop reports on monthly performance and new opportunities. Coordinate with advertising teams and brand managers, monitor competitors, and work cross-functionally to align social messaging with product releases and brand goals.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Oversee group brands’ social media accounts management and online reputation management.
  • •Develop engaging, creative content for regularly scheduled posts aligned to brand-focused messaging.
  • •Coordinate social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
  • •Audit and analyze social media presence, including digital advertising costs/returns, and evaluate campaigns using tracking systems.
  • •Monitor competitor activity in social media spaces and report monthly successes and new opportunities.

Key Requirements

Education:Bachelor's

Company Brief

Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate operating a portfolio of international and homegrown brands across store and online channels, managing franchising, wholesale and retail operations across the Middle East, Asia and beyond.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1996
WebsiteLinkedIn