Regional Media Director

Delivery Hero
Singapore
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: ["Leadership","Communication","Collaboration","Analytical thinking","Proactive mindset"]

Lead end-to-end regional media strategy for foodpanda, foodora, and Yemeksepeti across 10+ markets in Europe, APAC, and Turkey. Own full-funnel media planning and omni-channel mix (digital, programmatic, social, OOH, TV/CTV), manage a master media agency and budgets (8+ digits), and set KPIs/SLAs. Partner with local marketing teams to align plans, drive localized execution, and build measurement models (MMM, incrementality testing) to prove ROI and impact.

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FursaFursa
Delivery Hero
Delivery Hero
2 days ago

Regional Media Director

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead end-to-end regional media strategy for foodpanda, foodora, and Yemeksepeti across 10+ markets in Europe, APAC, and Turkey. Own full-funnel media planning and omni-channel mix (digital, programmatic, social, OOH, TV/CTV), manage a master media agency and budgets (8+ digits), and set KPIs/SLAs. Partner with local marketing teams to align plans, drive localized execution, and build measurement models (MMM, incrementality testing) to prove ROI and impact.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Establish pan-regional media planning frameworks balancing global consistency with localized market dynamics.
  • •Define omni-channel media mixes (digital, programmatic, social, OOH, TV/CTV) to optimize reach, acquisition efficiency, and long-term brand and business health.
  • •Serve as primary lead for the regional media agency: set performance KPIs, manage SLAs, run quarterly reviews, and streamline agency operations and media buying terms.
  • •Act as strategic partner to local marketing teams across markets to align regional priorities with local media plans and scale best practices.
  • •Oversee multi-market media budgets using dynamic reallocation and build measurement models (MMM, incrementality testing) with analytics teams to prove ROI.

Key Requirements

  • •At least 15 years of marketing experience, including at least 5 years in global or regional media management.
  • •Minimum 5 years of industry experience in regional roles across Asia markets, Europe, and Turkey.
  • •Proven experience leading regional strategies and influencing local teams across multiple markets.
  • •Strong analytical skills in market dynamics, media strategy, and performance metrics.
  • •Proficiency in media management and allocation, including 8+ digit budget management experience.
Experience:MarketingRegional media managementOnline food ordering and delivery
Skills:LeadershipCommunicationCollaborationAnalytical thinkingProactive mindset
Languages:English
Tech Stack:Omni-channel mediaDigitalProgrammaticSocialOOHTV/CTVMedia budgetsMMMIncrementality Testing

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
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Glassdoor: 3.4
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