Marketing Analytics | Lead, Marketing Operations (Individual Contributor)

Salesforce
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-7 yearsEducation: bachelorsSkills: ["Stakeholder management","Communication","Problem-solving","Time management","Mentorship"]

Own global marketing analytics and campaign operations as part of the Global Marketing Analytics Center of Excellence. Lead large cross-functional initiatives bridging marketing strategy and technical execution—defining source-of-truth reporting, data integrity standards, and bug-free launches. Translate business needs into precise technical requirements, improve data quality and scalability with product/engineering partners, influence VP+ stakeholders, and integrate AI/agent tools into repeatable workflows.

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FursaFursa
Salesforce
Salesforce
2 days ago

Marketing Analytics | Lead, Marketing Operations (Individual Contributor)

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Last checked: 13 hours agoStatus: Live

Job Summary

Own global marketing analytics and campaign operations as part of the Global Marketing Analytics Center of Excellence. Lead large cross-functional initiatives bridging marketing strategy and technical execution—defining source-of-truth reporting, data integrity standards, and bug-free launches. Translate business needs into precise technical requirements, improve data quality and scalability with product/engineering partners, influence VP+ stakeholders, and integrate AI/agent tools into repeatable workflows.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead strategic campaign operations initiatives, managing ambiguity and shaping analytics roadmap priorities.
  • •Ensure data integrity and define how marketing data is measured, reported, and maintained at scale.
  • •Drive improvements to data quality, efficiency, and scalability by partnering with product and engineering teams.
  • •Proactively identify business gaps and propose/execute new projects and process improvements.
  • •Mentor junior team members and integrate AI/agent tools into standard workflows while sharing best practices.

Pay and Benefits

Perks:Parental LeaveAdoption AssistanceFertility BenefitsLearning Budget

Key Requirements

  • •5–7 years of experience in an analytical role.
  • •BS/BA degree in marketing, economics, sales, business analytics, business, or equivalent related experience.
  • •Mastery of PRD writing, including clear “If-This-Then-That” logic and edge cases.
  • •Highly proficient in Excel or Google Sheets.
  • •Proficient with Tableau (or similar) and strong data exploration/analysis skills.
Experience:5-7 yearsMarketing analyticsMarketing operationsMarketingB2BEnterprise marketing
Education:Bachelor's in marketing, economics, sales, business analytics, business
Skills:Stakeholder managementCommunicationProblem-solvingTime managementMentorship
Tech Stack:ExcelGoogle SheetsTableauGoogle SlidesPowerPoint

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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