Social Media Manager

Minor International
Brisbane
Workplace: OnsiteFull timeFunction: Communications, PR & CommunitySkills: ["Strategic thinking","Content creation","Community engagement","Analytical thinking","Cross-functional collaboration"]

Lead end-to-end social media strategy for Oaks Hotels, Resorts & Suites and Avani Hotels across Australasia, shaping brand presence on Instagram, TikTok, Facebook and emerging platforms. Own social-first campaign planning, content calendars, and daily publishing with community engagement. Capture, shoot, and edit photography and short-form video (including Reels and TikToks), analyze performance, and collaborate with PR, creative, commercial, agencies, and hotel teams to drive audience growth and brand outcomes.

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FursaFursa
Minor International
Minor International
2 days ago

Social Media Manager

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Lead end-to-end social media strategy for Oaks Hotels, Resorts & Suites and Avani Hotels across Australasia, shaping brand presence on Instagram, TikTok, Facebook and emerging platforms. Own social-first campaign planning, content calendars, and daily publishing with community engagement. Capture, shoot, and edit photography and short-form video (including Reels and TikToks), analyze performance, and collaborate with PR, creative, commercial, agencies, and hotel teams to drive audience growth and brand outcomes.
Location: Brisbane
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Entry level

Key Responsibilities

  • •Own the end-to-end social media strategy across Minor Hotels’ Australasian portfolio, maintaining distinctive brand presence.
  • •Develop content calendars aligned to campaigns, business priorities, and audience insights.
  • •Capture and produce social-first photography and video content across the hotel portfolio.
  • •Shoot and edit Reels, TikToks, and other short-form video.
  • •Manage daily publishing and community engagement, identify trends/creators, and analyze performance to drive continuous improvement.

Pay and Benefits

Perks:Health InsuranceEap

Key Requirements

  • •Experience working with big brands and building/protecting brand equity through social.
  • •Proven track record translating brand voice into engaging social-first content.
  • •Deep understanding of Instagram, TikTok, Facebook and emerging social platforms.
  • •Ability to develop strategy and also create content hands-on (shoot, edit, produce).
  • •Experience using content creation/editing tools such as CapCut or Adobe Creative Suite (or similar).
Experience:HospitalityHotelsSocial mediaBrand marketing
Skills:Strategic thinkingContent creationCommunity engagementAnalytical thinkingCross-functional collaboration
Languages:English
Tech Stack:InstagramTikTokFacebookCapCutAdobe Creative SuiteReelsShort-form video

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Minor International
A Thailand-based global hospitality and lifestyle group operating hotels, restaurants, and retail brands. Minor International develops and manages hotel and resort properties, food services, and lifestyle retail across Asia, the Middle East, Europe, and the Americas.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bangkok, Thailand
Founded: 1978
WebsiteLinkedIn