Head Of Marketing

Axis Pay
Cairo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Stakeholder management","Communication","Analytical mindset","Written communication"]

Lead Axis’s end-to-end marketing function, owning brand strategy, corporate communications, and integrated campaigns that drive measurable customer acquisition, retention, and sustainable growth. Build and scale performance marketing and lifecycle programs across digital and offline touchpoints, supported by analytics and KPI ownership (CAC, LTV, ROAS, conversion). Manage a multi-discipline marketing organization and partner cross-functionally with Product, Data, Sales, and Customer Experience to improve activation and engagement.

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Axis Pay
Axis Pay
1 week ago

Head Of Marketing

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Job Summary

Lead Axis’s end-to-end marketing function, owning brand strategy, corporate communications, and integrated campaigns that drive measurable customer acquisition, retention, and sustainable growth. Build and scale performance marketing and lifecycle programs across digital and offline touchpoints, supported by analytics and KPI ownership (CAC, LTV, ROAS, conversion). Manage a multi-discipline marketing organization and partner cross-functionally with Product, Data, Sales, and Customer Experience to improve activation and engagement.
Location: Cairo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own Axis’s overall marketing, brand, and communications strategy in partnership with executive leadership.
  • •Drive corporate communications and employer branding, ensuring consistent messaging across customer and employee touchpoints.
  • •Build and scale customer acquisition and performance marketing across digital and offline channels, improving CAC, LTV, ROAS, and conversion.
  • •Design lifecycle marketing programs (onboarding, cross-sell, upsell, referral, loyalty, re-engagement) to increase activation, engagement, and retention.
  • •Lead and mentor a multi-discipline marketing organization and partner cross-functionally to translate objectives into measurable KPIs and insights.

Pay and Benefits

Perks:Health InsuranceLife InsuranceGym MembershipPaid LeaveParental Leave

Key Requirements

  • •7–12+ years of progressive marketing experience including leadership roles.
  • •Experience scaling customer acquisition in fintech, digital banking, payments, telecom, or other high-growth tech.
  • •Expertise across performance marketing, growth marketing, digital acquisition, lifecycle marketing, CRM, and marketing analytics.
  • •Proven track record leading brand strategy, corporate communications, PR, and integrated marketing campaigns.
  • •Experience building and leading high-performing marketing teams and managing significant marketing budgets with strong ROI focus.
Experience:7+ yearsFintechDigital bankingPaymentsHigh-growth technology
Skills:LeadershipStakeholder managementCommunicationAnalytical mindsetWritten communication
Languages:ArabicEnglish

Company Brief

Axis Pay
Axis is an Egyptian fintech company licensed by the Central Bank of Egypt. It builds mobile money infrastructure and offers wallet, payouts, and remittances products for individuals and businesses, with a focus on transfers, bill payments, and disbursements.
Industry: Fintech Infrastructure
Growth: Growth Stage Startup
Headquarters: Egypt
WebsiteLinkedIn