Product Marketing Manager - Global Business Solutions - São Paulo

TikTok
São Paulo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Data analysis","Logical thinking","Project management","Cross-functional collaboration","Communication"]

Own Go-To-Market strategy and adoption planning for TikTok’s core monetization (e-commerce advertising) products within the Global Business Solutions organization. Translate product strategy into actionable client solutions, represent the customer via research and feedback analysis, and partner with Sales, Product, and Enablement to ensure launch readiness, prove ROI, and drive revenue outcomes. Build scalable mechanisms for ad operations methodology, metrics, and business monitoring across sales segments.

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FursaFursa
TikTok
TikTok
1 month ago

Product Marketing Manager - Global Business Solutions - São Paulo

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Job Summary

Own Go-To-Market strategy and adoption planning for TikTok’s core monetization (e-commerce advertising) products within the Global Business Solutions organization. Translate product strategy into actionable client solutions, represent the customer via research and feedback analysis, and partner with Sales, Product, and Enablement to ensure launch readiness, prove ROI, and drive revenue outcomes. Build scalable mechanisms for ad operations methodology, metrics, and business monitoring across sales segments.
Location: São Paulo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop strategies for TikTok e-commerce advertising products, define business priorities, and formulate operational strategies
  • •Partner with clients to understand business goals and marketing pain points, and deliver corresponding product solutions
  • •Conduct market research, analyze product feedback, and perform competitive media research to drive product optimization
  • •Partner with Sales, Product, and Client Operations to advance Go-To-Market and market education to support revenue targets
  • •Build scalable mechanisms for e-commerce advertising and operations methodology, metric system development, and business analysis/monitoring

Key Requirements

  • •5+ years of experience in overseas e-commerce advertising product operations, market strategy research, or e-commerce business operations
  • •Hands-on familiarity with mainstream internet platforms and e-commerce ad products such as auction ads, affiliate creators, and creative ecosystems
  • •Strong data sensitivity and logical thinking to independently analyze business and product opportunities
  • •Solid project management experience, including leading communication for complex projects and presenting outcomes
  • •Strong preference for experience launching Tier 1 products and aligning adoption initiatives with revenue/performance metrics
Experience:5+ yearsE-commerce advertisingInternet platforms
Skills:Data analysisLogical thinkingProject managementCross-functional collaborationCommunication

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn