VENUE ANCILLARY MANAGER

Live Nation Entertainment
Virginia
Workplace: OnsitePart timeFunction: SalesSkills: ["Leadership","Communication","Guest service","Relationship-building","Data analysis"]

Lead ancillary sales at Jiffy Lube Live by driving revenue through VIP upgrades, premier parking, lawn chair rentals, fast lane access, and other upsell opportunities on show days. Oversee execution of upsell programs, analyze concert data and guest feedback to refine pricing and tactics, and help educate guests and staff on sustainability efforts. Train and coach a small ancillary sales team while ensuring operational excellence before, during, and after events.

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Live Nation Entertainment
Live Nation Entertainment
2 months ago

VENUE ANCILLARY MANAGER

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead ancillary sales at Jiffy Lube Live by driving revenue through VIP upgrades, premier parking, lawn chair rentals, fast lane access, and other upsell opportunities on show days. Oversee execution of upsell programs, analyze concert data and guest feedback to refine pricing and tactics, and help educate guests and staff on sustainability efforts. Train and coach a small ancillary sales team while ensuring operational excellence before, during, and after events.
Location: Virginia
Workplace: Onsite
Employment Type: Part time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Oversee execution of upsell programs and ensure seamless guest interactions.
  • •Continuously analyze data and guest feedback to adjust pricing strategies and sales tactics.
  • •Train and manage the Ancillary Sales team to be proactive, sales-focused, and guest-friendly.
  • •Collaborate with venue leadership and the box office team to ensure staffing and troubleshoot inventory/pricing/guest issues.
  • •Maintain inventory throughout the season, secure/reconcile day-of-show sales, and participate in post-show sweeps including lawn chair removal and recyclables collection.

Key Requirements

  • •Sales-driven mindset with a passion for increasing revenue.
  • •Strong data analysis skills to identify trends and optimize sales strategies.
  • •Innovative thinking to develop and implement new revenue streams.
  • •Excellent guest service and relationship-building skills.
  • •Leadership experience managing and motivating a small team.
Experience:Event salesLive music
Skills:LeadershipCommunicationGuest serviceRelationship-buildingData analysis

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
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Glassdoor: 3.7
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