Marketing Manager Taiwan

Spotify
Taipei
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Storytelling","Stakeholder management","Data-driven decision-making","Organization","Influence"]

Lead Spotify’s consumer marketing strategy and execution in Taiwan, driving free user acquisition, engagement, and Premium consideration. Own integrated multi-channel campaigns spanning digital, social, out-of-home, experiential, and earned media, and localize global work for Taiwanese audiences with genuine cultural relevance. Build go-to-market plans for launches and cultural moments, analyze performance using audience insights, and communicate recommendations to regional leadership while partnering across Music, Growth, Communications, and the Taiwan Music team.

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FursaFursa
Spotify
Spotify
4 days ago

Marketing Manager Taiwan

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Last checked: 21 hours agoStatus: Live

Job Summary

Lead Spotify’s consumer marketing strategy and execution in Taiwan, driving free user acquisition, engagement, and Premium consideration. Own integrated multi-channel campaigns spanning digital, social, out-of-home, experiential, and earned media, and localize global work for Taiwanese audiences with genuine cultural relevance. Build go-to-market plans for launches and cultural moments, analyze performance using audience insights, and communicate recommendations to regional leadership while partnering across Music, Growth, Communications, and the Taiwan Music team.
Location: Taipei
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own Spotify Taiwan’s consumer marketing strategy, driving free user acquisition, engagement, and Premium consideration.
  • •Develop and execute integrated marketing campaigns across digital, social, out-of-home, experiential, and earned media.
  • •Lead go-to-market planning for key product launches, seasonal campaigns, and major cultural moments.
  • •Localize global campaigns for Taiwanese audiences to ensure cultural relevance and strong activation quality.
  • •Measure, analyze, and communicate campaign performance, and manage the Taiwan marketing budget and partner relationships.

Key Requirements

  • •6+ years of experience in consumer or brand marketing, with strong experience leading marketing initiatives in Taiwan.
  • •Deep knowledge of Taiwan’s music, entertainment, and cultural landscape, including Mandopop, emerging artists, internet culture, and local media.
  • •Successfully led integrated marketing campaigns end-to-end from strategy through execution with measurable business results.
  • •Created or led campaigns and social content that generated outsized reach, engagement, or cultural conversation relative to budget.
  • •Fluent in Mandarin and English, written and spoken.
Experience:6+ yearsConsumer marketingBrand marketingMusicEntertainmentTechnologyMedia
Skills:StorytellingStakeholder managementData-driven decision-makingOrganizationInfluence
Languages:MandarinEnglish

Company Brief

Spotify
Provides a music, podcast and audio streaming service offering on-demand access to millions of tracks and podcasts, personalized recommendations, and advertising and subscription-based tiers for listeners and creators worldwide.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stockholm, Sweden
Founded: 2006
Glassdoor
Glassdoor: 4.1
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