Assistant Manager, Brand Marketing

Tapestry
Tokyo
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 3+ yearsSkills: ["Strategic and execution-focused mindset","Strategic and consumer-centric mindset","Fact-based decision making","Strong leadership","Cross-functional teamwork"]

Support the Brand Marketing leadership in translating global marketing strategy into Japan-specific execution for Coach. Drive consistent deployment of brand guidelines, develop Japan campaign and communication plans, and lead local creative development for social and eCOM. Manage and optimize owned social, orchestrate cross-functional campaign execution based on KPIs, track performance with analytics, and contribute to budget management.

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Tapestry
Tapestry
2 days ago

Assistant Manager, Brand Marketing

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Last checked: 13 hours agoStatus: Live

Job Summary

Support the Brand Marketing leadership in translating global marketing strategy into Japan-specific execution for Coach. Drive consistent deployment of brand guidelines, develop Japan campaign and communication plans, and lead local creative development for social and eCOM. Manage and optimize owned social, orchestrate cross-functional campaign execution based on KPIs, track performance with analytics, and contribute to budget management.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Contribute to developing Japan marketing strategy aligned with global priorities and tailored to the local landscape.
  • •Ensure brand guideline execution consistency by providing brand guidance and monitoring implementation.
  • •Support development of Japan campaign and communication strategy and coordinate cross-functional implementation.
  • •Lead local creative development for social platforms and eCOM, incorporating audience insights and winning creative frames.
  • •Manage owned social platforms, track campaign performance, and support budget management and in-campaign optimizations.

Key Requirements

  • •3+ years of experience in local marketing for the Japan market.
  • •Proven experience in local marketing within international companies.
  • •Experience developing local communication and social creatives.
  • •FMCG background preferred.
  • •Native Japanese and business-level English proficiency.
Experience:3+ yearsLocal marketingJapan marketInternational companiesFMCG
Skills:Strategic and execution-focused mindsetStrategic and consumer-centric mindsetFact-based decision makingStrong leadershipCross-functional teamwork
Languages:JapaneseEnglish
Tech Stack:ECOMSocial platformsOwned socialMarketing analytics

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
Glassdoor
Glassdoor: 3.7
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