2 days ago

CPG Measurement Lead, US

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead TikTok’s measurement discipline for US CPG advertisers. You’ll develop vertical measurement strategy, manage Measurement Partners and Analysts, and deliver strategic consulting that turns client and agency feedback into an execution-ready roadmap. Partner across Sales and Product Marketing to create best-in-class guidance, build meta-analyses and narratives, and improve first- and third-party measurement solutions, programs, and reporting systems to drive impact at scale.

Location: New York

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Develop CPG vertical measurement strategy with cross-functional partners to improve advertiser business outcomes using data-driven measurement methods.
•Manage Measurement Partners and Measurement Analysts who work with clients and agencies to improve understanding of performance on the platform.
•Drive strategic consulting with revenue and product teams to implement learning agendas for agencies and clients.
•Manage feedback from key clients and internal leadership to ensure it informs prioritization and the strategic roadmap.
•Partner with Measurement Product teams to develop and improve TikTok’s first- and third-party measurement solutions and execute large-scale measurement programs.

Key Requirements

•5+ years of experience in digital advertising measurement at large marketing-related organizations, digital platforms, or analytics specialists.
•Track record of building analytical practices and teams with operational discipline and strategic acumen.
•Deep understanding of measurement solutions including conversion lift, brand lift, multi-touch attribution, and marketing mix modeling.
•Ability to lead effectively across a large team, collaborate with leaders, deploy consistent quality, and provide guidance on decisions.
•Track record of managing top-tier clients on digital measurement in a fast-paced environment.

Experience:Digital advertisingDigital platformsAnalyticsCPGConsulting

Skills:ExecutionCuriosityData-driven thinkingInferential problem solvingStrategic acumenTime-managementClient managementCollaboration

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

CPG Measurement Lead, US

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: New York

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Develop CPG vertical measurement strategy with cross-functional partners to improve advertiser business outcomes using data-driven measurement methods.
•Manage Measurement Partners and Measurement Analysts who work with clients and agencies to improve understanding of performance on the platform.
•Drive strategic consulting with revenue and product teams to implement learning agendas for agencies and clients.
•Manage feedback from key clients and internal leadership to ensure it informs prioritization and the strategic roadmap.
•Partner with Measurement Product teams to develop and improve TikTok’s first- and third-party measurement solutions and execute large-scale measurement programs.

Key Requirements

•5+ years of experience in digital advertising measurement at large marketing-related organizations, digital platforms, or analytics specialists.
•Track record of building analytical practices and teams with operational discipline and strategic acumen.
•Deep understanding of measurement solutions including conversion lift, brand lift, multi-touch attribution, and marketing mix modeling.
•Ability to lead effectively across a large team, collaborate with leaders, deploy consistent quality, and provide guidance on decisions.
•Track record of managing top-tier clients on digital measurement in a fast-paced environment.

Experience:Digital advertisingDigital platformsAnalyticsCPGConsulting

Skills:ExecutionCuriosityData-driven thinkingInferential problem solvingStrategic acumenTime-managementClient managementCollaboration

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn