Director, Product Marketing, Kids Footwear (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Strategic thinking","Mentoring","Cross-functional collaboration"]

A senior product marketing leader responsible for guiding the Kids Footwear category, setting strategic direction, leading a cross-functional product creation team, and developing the category team to execute top-line growth in a fast-paced sports/retail environment.

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Adidas
Adidas
4 months ago

Director, Product Marketing, Kids Footwear (Shanghai, SH, CN)

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Job Summary

A senior product marketing leader responsible for guiding the Kids Footwear category, setting strategic direction, leading a cross-functional product creation team, and developing the category team to execute top-line growth in a fast-paced sports/retail environment.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Manage and develop the category team, leveraging resources to build a top performing team.
  • •Set and manage strategic category direction; ensure cross-functional alignment.
  • •Identify new business opportunities to drive innovation and/or commerciality.
  • •Lead and develop the category team to deliver the category vision and ensure smooth cooperation with interlinked departments.
  • •Have full understanding of the product creation process to drive it forward.

Key Requirements

  • •College degree, preferably in marketing/business/textile/fashion; minimum of 10 years product marketing experience with Kids’ FTW product marketing experience as a must have; at least 5 years experience managing and developing direct reports; fluent in English (oral/written); strong leadership skills; experience in trade or sales is helpful
Experience:10+ yearsSportsRetailConsumer goods
Education:Bachelor's in marketing/business/textile/fashion
Skills:LeadershipCommunicationStrategic thinkingMentoringCross-functional collaboration
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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Glassdoor: 3.8
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