Lead Paid Search Strategist

Atlassian
San Francisco
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceSkills: ["Strategic thinking","Stakeholder management","Communication","Leadership"]

Lead Atlassian’s global Paid Search program as a senior individual contributor, owning strategy, technical governance, and portfolio performance across Jira, Confluence, Trello, Loom, and more. Define brand and nonbrand strategies, advance bidding and attribution systems, scale search automation, and run causal lift experiments with Data Science. Forecast and reallocate multi-million-dollar budgets, direct agencies, and evolve search strategy for AI Overviews and shifting SERP layouts.

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Atlassian
Atlassian
1 day ago

Lead Paid Search Strategist

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Job Summary

Lead Atlassian’s global Paid Search program as a senior individual contributor, owning strategy, technical governance, and portfolio performance across Jira, Confluence, Trello, Loom, and more. Define brand and nonbrand strategies, advance bidding and attribution systems, scale search automation, and run causal lift experiments with Data Science. Forecast and reallocate multi-million-dollar budgets, direct agencies, and evolve search strategy for AI Overviews and shifting SERP layouts.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own and govern global paid search strategies, analysis, optimization, and best practices.
  • •Drive search automation and bidding strategy, scaling custom bid algorithms, value-based bidding, and next-generation automated campaign formats.
  • •Partner with Data Science to execute causal lift experiments (incrementality and attribution) and embed search data into MMM, MTA, and customer lifetime value models.
  • •Lead search forecasting and budget reallocations across product lines to maximize efficiency and capture high-intent demand.
  • •Direct agency partners on execution and quality assurance, and evolve strategies for AI Overviews and shifting SERP layouts while monitoring auction insights and brand defense.

Key Requirements

  • •8+ years of Paid Search (SEM/PPC) experience in high-growth B2B SaaS or enterprise technology environments.
  • •Proven track record autonomously managing and forecasting multi-million-dollar annual search budgets at enterprise scale.
  • •Ability to define requirements and direct technical implementation/QA for Conversion APIs, offline conversion pipelines, custom attribution models, and value-based bidding architectures.
  • •Expertise in causal experimentation (geo-lift, holdouts), attribution modeling (MMM), and tracking customer journeys across PLG and enterprise sales-assisted funnels.
  • •Experience directing media agencies and communicating performance narratives, trade-offs, and business cases to senior/executive leadership.
Experience:B2B SaaSEnterprise technology
Skills:Strategic thinkingStakeholder managementCommunicationLeadership
Tech Stack:SQLBigQueryGoogle Ads ScriptsTableauLookerConversion APIsOffline conversion pipelinesAttribution modelingMMMMTAServer-side trackingFirst-party data captureChatGPTPerplexity

Company Brief

Atlassian
Atlassian develops collaboration and workflow software—Jira, Confluence, Trello, Loom and more—used by teams for project management, software development, and IT service management across enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sydney, Australia
Founded: 2002
Glassdoor
Glassdoor: 3.1
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