Whoop

3 months ago

Integrated Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Senior Integrated Marketing Lead responsible for protecting brand integrity across multi-channel campaigns, translating positioning and member insights into briefs, and driving end-to-end marketing execution. Will lead cross-functional collaboration with Creative, PMM, Ops, and agencies, balancing brand-building with performance, and leveraging analytics to inform strategy. Based in Boston or remote from New York, NY, with hybrid work options.

Location: Boston, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and track brand health metrics in partnership with Analytics, and surface insights to inform future strategy
•Be a true steward of the WHOOP brand, understanding positioning, voice, and identity, and act as the quality layer between strategy and execution across all campaigns and touchpoints
•Develop insight-driven creative briefs translating brand positioning, product priorities, and member insights into clear creative direction with defined objectives, guardrails, and success metrics
•Lead the planning and orchestration of integrated brand campaigns, ensuring alignment with business priorities, audience insight, and brand positioning
•Own end-to-end integration across paid, owned, and earned channels — ensuring consistency of message while adapting execution to channel and funnel best practices

Pay and Benefits

Salary: 100,000 - 150,000 annually

Equity and Bonus:Equity

Key Requirements

•5–8 years of experience in brand marketing, integrated marketing, or campaign-focused roles at a consumer brand
•Deep brand sensibility and a track record of protecting brand integrity through execution
•Demonstrated brief writing ability and ability to translate positioning and member insights into clear, inspiring creative direction
•Experience supporting creative agency or cross-functional creative teams in fast-paced environments
•Strong strategic thinking and communication skills with the ability to influence cross-functional stakeholders

Experience:5-8 yearsConsumer brandMarketing

Skills:CommunicationLeadershipProblem-solvingCollaborationInfluence

Languages:English

Tech Stack:AI tools

Company Brief

Whoop

Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn

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Whoop

3 months ago

Integrated Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Boston, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and track brand health metrics in partnership with Analytics, and surface insights to inform future strategy
•Be a true steward of the WHOOP brand, understanding positioning, voice, and identity, and act as the quality layer between strategy and execution across all campaigns and touchpoints
•Develop insight-driven creative briefs translating brand positioning, product priorities, and member insights into clear creative direction with defined objectives, guardrails, and success metrics
•Lead the planning and orchestration of integrated brand campaigns, ensuring alignment with business priorities, audience insight, and brand positioning
•Own end-to-end integration across paid, owned, and earned channels — ensuring consistency of message while adapting execution to channel and funnel best practices

Pay and Benefits

Salary: 100,000 - 150,000 annually

Equity and Bonus:Equity

Key Requirements

•5–8 years of experience in brand marketing, integrated marketing, or campaign-focused roles at a consumer brand
•Deep brand sensibility and a track record of protecting brand integrity through execution
•Demonstrated brief writing ability and ability to translate positioning and member insights into clear, inspiring creative direction
•Experience supporting creative agency or cross-functional creative teams in fast-paced environments
•Strong strategic thinking and communication skills with the ability to influence cross-functional stakeholders

Experience:5-8 yearsConsumer brandMarketing

Skills:CommunicationLeadershipProblem-solvingCollaborationInfluence

Languages:English

Tech Stack:AI tools

Company Brief

Whoop

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn