AEO/SEO Manager

NBC Universal
United States
Workplace: HybridFull timeUSD 85,000 - 115,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Analytical thinking","Cross-functional collaboration","Communication","Strategic thinking","Test-and-learn mindset"]

Own and execute AEO/SEO strategy to maximize discoverability of NBCUniversal IP across search engines and emerging AI-driven platforms. Define and track performance metrics for search and AI visibility, build scalable optimization systems (structured data, automation workflows, tool integrations), and ensure accurate taxonomy and platform maintenance. Partner with editorial, product, engineering, data, brand marketing, video, press, paid media, and social teams to turn technical improvements into measurable audience growth impact.

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FursaFursa
NBC Universal
NBC Universal
2 days ago

AEO/SEO Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own and execute AEO/SEO strategy to maximize discoverability of NBCUniversal IP across search engines and emerging AI-driven platforms. Define and track performance metrics for search and AI visibility, build scalable optimization systems (structured data, automation workflows, tool integrations), and ensure accurate taxonomy and platform maintenance. Partner with editorial, product, engineering, data, brand marketing, video, press, paid media, and social teams to turn technical improvements into measurable audience growth impact.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and execute AEO/SEO strategy to maximize visibility of NBCUniversal IP across search engines and emerging AI-driven platforms.
  • •Define, track, and drive key performance metrics for search and AI impressions, mentions/citations, sentiment, and downstream engagement.
  • •Build, manage, and continuously improve scalable optimization systems, including structured data, automation workflows, and integrations with search/AI visibility tools.
  • •Partner cross-functionally with editorial, product, engineering, data, brand marketing, video, press, paid media, and social teams to translate technical improvements into measurable impact.
  • •Inform and help implement technical SEO/AEO improvements (site architecture, indexing, content structures) and establish measurement/testing frameworks to quantify results.

Pay and Benefits

Salary: USD 85,000 - 115,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •4+ years of experience in SEO, Technical SEO, AEO, or a related field.
  • •Deep expertise in SEO and emerging AEO/GEO (AI Engine Optimization) / AI visibility strategies, including how AI/LLMs ingest, retrieve, and surface content.
  • •Proven ability to use search and analytics tools (Google Search Console, SEMrush, Adobe Analytics, Parse.ly) to drive insights and strategy.
  • •Experience leveraging and maintaining AI/search visibility and optimization platforms (e.g., Profound, SEMrush or similar).
  • •Bachelor’s degree or equivalent experience.
Experience:4+ yearsSEOAI searchContent marketingEntertainment media
Education:Bachelor's
Skills:Analytical thinkingCross-functional collaborationCommunicationStrategic thinkingTest-and-learn mindset
Languages:English
Tech Stack:SEOAEOGEOGoogle Search ConsoleSEMrushAdobe AnalyticsParse.lyProfoundYouTubeHTMLJavaScriptCMSStructured data

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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