VP of Product

Tovala
Chicago
Workplace: HybridFull timeUSD 200,000 - 275,000 annuallyFunction: Communications, PR & CommunitySkills: ["Customer obsession","Coaching","Communication","Stakeholder alignment","Data-informed decision-making"]

Lead Tovala’s product strategy and execution across food, hardware, software, and customer experience. Own a unified, insight-driven roadmap built from customer pain points, feedback loops, and data-informed experimentation. Partner with engineering, operations, marketing, and culinary teams to define priorities, success metrics, and a multi-year vision—while coaching and leveling up the product team to learn fast and deliver measurable outcomes.

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Tovala
Tovala
1 day ago

VP of Product

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead Tovala’s product strategy and execution across food, hardware, software, and customer experience. Own a unified, insight-driven roadmap built from customer pain points, feedback loops, and data-informed experimentation. Partner with engineering, operations, marketing, and culinary teams to define priorities, success metrics, and a multi-year vision—while coaching and leveling up the product team to learn fast and deliver measurable outcomes.
Location: Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Build a unified, insight-driven product strategy that connects deeply with customers and aligns to company goals.
  • •Establish robust, repeatable customer feedback loops and drive accountability for the quality and depth of customer insights.
  • •Develop and pressure-test product strategy against unified customer pain points, continuously refining a living picture of customer needs and product opportunities.
  • •Partner with cross-functional teams to define priorities, success metrics, and a multi-year product vision, translating strategy into roadmaps tied to measurable goals.
  • •Coach and level up the product team, including helping product managers and UX research/design teams raise the standard for great product work and rapid learning.

Pay and Benefits

Salary: USD 200,000 - 275,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth Insurance401kPaid HolidaysLearning Budget

Key Requirements

  • •8+ years of product management experience, including direct-to-consumer (DTC) businesses with physical consumer products, ideally in food, meal delivery, grocery, or perishable/recurring subscription categories.
  • •Proven experience leading product teams in cross-functional environments at growth-stage companies.
  • •Deep empathy and ability to translate customer needs into successful products.
  • •Demonstrated success building product strategies, aligning stakeholders, and delivering outcomes across multiple product lines.
  • •Skilled at learning and failing fast through experiments, and strong ability to coach and grow a product team.
Experience:Direct-to-consumer (DTC)FoodMeal deliveryGrocerySubscription
Skills:Customer obsessionCoachingCommunicationStakeholder alignmentData-informed decision-making

Company Brief

Tovala
Tovala makes smart countertop ovens paired with a fresh meal delivery service and an app, automating cooking with pre-programmed steam and baking cycles for ready-to-heat, chef-prepared meals.
Industry: FoodTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn