Associate Director Generative Engine Optimisation

Burson
London
Workplace: HybridFull timeFunction: Executive & General ManagementSkills: ["Strategic thinking","Client service excellence","Commercial mindset","Cross-functional collaboration","Communication"]

Drive Generative Engine Optimisation (GEO), Digital PR, and SEO strategy for key clients, shaping how brands are discovered and trusted across AI-driven search environments. Translate complex AI and search concepts into actionable client insights, build GEO frameworks and best practices, and integrate GEO into PR and content to improve visibility, sentiment, and earned coverage. Lead team upskilling and support business growth through pitches and new service offerings.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Burson
Burson
20 hours ago

Associate Director Generative Engine Optimisation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Drive Generative Engine Optimisation (GEO), Digital PR, and SEO strategy for key clients, shaping how brands are discovered and trusted across AI-driven search environments. Translate complex AI and search concepts into actionable client insights, build GEO frameworks and best practices, and integrate GEO into PR and content to improve visibility, sentiment, and earned coverage. Lead team upskilling and support business growth through pitches and new service offerings.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Support development and execution of GEO strategies for key clients.
  • •Advise clients on brand visibility, sentiment, and risk in AI-generated search results.
  • •Develop and evolve GEO frameworks, tools, and best practices.
  • •Integrate GEO best practices into PR campaigns to secure high-quality coverage and citations.
  • •Support business growth through client development, pitches, and new service offerings.

Key Requirements

  • •Experience in GEO, Digital PR and/or SEO is essential.
  • •Strong understanding of SEO and content optimisation principles.
  • •A robust understanding of earned media and digital PR campaign execution.
  • •Experience translating data and technical concepts into client-friendly strategies.
  • •Experience leading teams and collaborating across disciplines, with a strong commercial mindset.
Experience:AIGenerative searchEmerging technologiesDigital PRSearch engine optimisation
Skills:Strategic thinkingClient service excellenceCommercial mindsetCross-functional collaborationCommunication
Languages:English
Tech Stack:Generative Engine Optimisation (GEO)Digital PRSearch Engine Optimisation (SEO)AIGenerative searchEarned mediaSearch resultsContent optimisation

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
Website