TikTok Shop - IP Marketing Campaign Specialist (Integrated Marketing) - Thailand

TikTok
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Logical thinking","Operational excellence","Resource integration"]

Develop and execute Brand IP integrated marketing campaigns for TikTok Shop across SEA. Own campaign ideation through execution, stay on top of trends in social and e-commerce, and optimize performance against order and GMV targets. Build projections for campaign targets, collaborate cross-functionally with campaigns, product, sales, design, and analytics teams, and report channel performance insights to drive continuous improvements.

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FursaFursa
TikTok
TikTok
1 day ago

TikTok Shop - IP Marketing Campaign Specialist (Integrated Marketing) - Thailand

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Develop and execute Brand IP integrated marketing campaigns for TikTok Shop across SEA. Own campaign ideation through execution, stay on top of trends in social and e-commerce, and optimize performance against order and GMV targets. Build projections for campaign targets, collaborate cross-functionally with campaigns, product, sales, design, and analytics teams, and report channel performance insights to drive continuous improvements.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Conceptualize, develop, and execute Brand IP marketing campaigns, leveraging social media and e-commerce trends to optimize results.
  • •Project potential Brand IP campaign targets aligned to platform objectives and KPIs.
  • •Analyze campaign performance against order and GMV targets and recommend ongoing optimization ideas, partnerships, and activations.
  • •Coordinate with cross-functional stakeholders (campaigns, channel marketing, platform operations, product, and sales) to align marketing communications and execution timelines.
  • •Create data analysis frameworks, extract/report findings using visualization tools, and collaborate with design and agencies on creative and content aligned to key messages.

Key Requirements

  • •Bachelor's degree in Business, Economics, Marketing, or a related field; a Master's degree is a plus.
  • •3+ years of experience in internet companies, brand companies, or agencies.
  • •Proficiency in English and Thai.
  • •Strong marketing planning skills with logical thinking and experience owning a full marketing campaign from ideation to execution.
  • •Keen user and product awareness with sensitivity to marketing hotspots, plus strong communication and resource integration skills.
Experience:3+ yearsInternet companiesBrand companiesAgenciesE-commerce
Education:Bachelor's
Skills:CommunicationCollaborationLogical thinkingOperational excellenceResource integration
Languages:EnglishThai

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn