Netflix

1 month ago

Manager, Title Marketing - Korea

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Lead the day-to-day development and execution of 360 marketing campaigns for Netflix original titles in Korea, serving as strategist and creative lead from campaign strategy through media buy, activation, and creative asset production. Use audience insights, cultural trends, and performance data to optimize campaigns, develop culturally relevant breakthrough ideas, and build export-focused strategies that resonate beyond Korea while partnering with internal teams, agencies, and external studios.

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Build successful 360 marketing campaigns for Netflix titles—from strategy development to tactical execution including media buy, activation, and creative assets.
•Drive marketing campaigns in Korea while developing export-focused strategies and creative assets for audiences beyond Korea.
•Use audience insights, cultural trends, and campaign performance data to inform strategy and optimize campaigns.
•Identify culturally relevant opportunities and develop breakthrough ideas that drive conversation and fandom.
•Serve as a liaison across internal cross-functional teams and as the main point of contact with agencies; brief, hire, manage, and provide feedback to create best-in-class campaigns.

Key Requirements

•12+ years building strategic and creative consumer marketing campaigns, preferably at a streamer, network, studio, advertising agency, or global lifestyle brand with strong ties to Korean entertainment and culture.
•Proven track record developing impactful, world-class creative campaigns across multiple channels such as AV/trailers, digital/social, and print/out-of-home.
•Experience creating culturally relevant, conversation-driving campaigns, including hands-on experience leading marketing shoots.
•Natural leader and collaborative project manager who can deliver outstanding work beyond defined responsibilities.
•Fluency in both English and Korean and strong communication skills collaborating with executives, showrunners, producers, and talent representatives.

Experience:12+ years

Skills:StrategicSolution-orientedLeadershipCollaborationCommunicationProject managementCreative directionData-driven decision making

Languages:EnglishKorean

Company Brief

Netflix

Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.

Industry: Streaming Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Los Gatos, United States

Founded: 1997

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Netflix

1 month ago

Manager, Title Marketing - Korea

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Build successful 360 marketing campaigns for Netflix titles—from strategy development to tactical execution including media buy, activation, and creative assets.
•Drive marketing campaigns in Korea while developing export-focused strategies and creative assets for audiences beyond Korea.
•Use audience insights, cultural trends, and campaign performance data to inform strategy and optimize campaigns.
•Identify culturally relevant opportunities and develop breakthrough ideas that drive conversation and fandom.
•Serve as a liaison across internal cross-functional teams and as the main point of contact with agencies; brief, hire, manage, and provide feedback to create best-in-class campaigns.

Key Requirements

•12+ years building strategic and creative consumer marketing campaigns, preferably at a streamer, network, studio, advertising agency, or global lifestyle brand with strong ties to Korean entertainment and culture.
•Proven track record developing impactful, world-class creative campaigns across multiple channels such as AV/trailers, digital/social, and print/out-of-home.
•Experience creating culturally relevant, conversation-driving campaigns, including hands-on experience leading marketing shoots.
•Natural leader and collaborative project manager who can deliver outstanding work beyond defined responsibilities.
•Fluency in both English and Korean and strong communication skills collaborating with executives, showrunners, producers, and talent representatives.

Experience:12+ years

Skills:StrategicSolution-orientedLeadershipCollaborationCommunicationProject managementCreative directionData-driven decision making

Languages:EnglishKorean

Company Brief

Netflix

Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.

Industry: Streaming Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Los Gatos, United States

Founded: 1997

Glassdoor: 4.1

Website LinkedIn Glassdoor