Vice President of Product Marketing

Workiva
United States
Workplace: RemoteFull timeUSD 241,200 - 313,600 annuallyFunction: Executive & General ManagementExperience: 15+ yearsSkills: ["Leadership","Storytelling","Communication","Collaboration","Strategic thinking"]

The Vice President of Product Marketing leads a global team to shape Workiva's market narrative and go-to-market strategy for the platform across finance, sustainability, and GRC. They translate complex product innovations into compelling messaging, empower sales with enablement, and align product, marketing, and sales to accelerate revenue growth in a large-scale enterprise SaaS environment.

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Workiva
Workiva
4 months ago

Vice President of Product Marketing

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Last checked: 21 hours agoStatus: Live

Job Summary

The Vice President of Product Marketing leads a global team to shape Workiva's market narrative and go-to-market strategy for the platform across finance, sustainability, and GRC. They translate complex product innovations into compelling messaging, empower sales with enablement, and align product, marketing, and sales to accelerate revenue growth in a large-scale enterprise SaaS environment.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management

Key Responsibilities

  • •Shape the market narrative by defining and communicating Workiva’s differentiated value proposition across platform, products, and solutions; lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate; and craft positioning and messaging that resonates with enterprise buyers.
  • •Lead, inspire, and develop a global team of 20–25 product marketing professionals; build a culture of strategic thinking, collaboration, and high performance; recruit, mentor, and develop top product marketing talent.
  • •Own product marketing strategy across Workiva’s portfolio of solutions; partner with product management to translate innovation into compelling launches, narratives, and market momentum; ensure GTM strategy connects product innovation with buyers who need it.
  • •Arm the global sales organization with insights, messaging, and tools to build pipeline and close deals; deliver sales enablement including playbooks, competitive intelligence, and buyer insights; partner with revenue leadership to improve win rates and accelerate growth.
  • •Operate at the nexus of product, marketing, and sales; collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s product story resonates with the right audiences; bring customer and market insight back into product strategy.
Travel: Medium travel

Pay and Benefits

Salary: USD 241,200 - 313,600 annually
Equity and Bonus:Equity
Perks:401kRsus

Key Requirements

  • •15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies.
  • •Proven track record of leading and scaling high-performing product marketing teams (20+ people) and a passion for building and developing talent.
  • •Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging.
  • •Experience translating complex technology and platform innovation into compelling customer value.
  • •Strong partnership skills across product management, marketing, and sales leadership.
Experience:15+ yearsEnterprise SaaSFinanceSustainabilityGRCEnterprise software
Skills:LeadershipStorytellingCommunicationCollaborationStrategic thinking

Company Brief

Workiva
Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ames, United States
Founded: 2008
WebsiteLinkedIn