Senior Staff Brand Manager

Sony Interactive Entertainment
Los Angeles, San Mateo
Workplace: HybridFull timeUSD 192,100 - 288,100 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Influencing stakeholders","Cross-functional leadership","Strategic thinking"]

Own the global brand and product marketing strategy for PlayStation Studios’ exclusive game titles. Lead cross-functional teams to deliver holistic business results and ensure campaign success across global activations. Partner with development studios on positioning, business models, launch timing, and monetization strategies, while leveraging qualitative and quantitative consumer insights. Manage franchise marketing budgets, internal creative teams, and external agencies to align marketing assets and execution.

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Sony Interactive Entertainment
Sony Interactive Entertainment
1 month ago

Senior Staff Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Closed

Job Summary

Own the global brand and product marketing strategy for PlayStation Studios’ exclusive game titles. Lead cross-functional teams to deliver holistic business results and ensure campaign success across global activations. Partner with development studios on positioning, business models, launch timing, and monetization strategies, while leveraging qualitative and quantitative consumer insights. Manage franchise marketing budgets, internal creative teams, and external agencies to align marketing assets and execution.
Location: Los Angeles, San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach for target audiences and players.
  • •Lead global cross-functional teams to deliver holistic business results and ensure the success of global marketing campaigns.
  • •Oversee consistent brand representation across global activations and manage tactical execution for multiple titles.
  • •Partner with development studios to develop product marketing strategy, including target audiences, business models/monetization strategies, launch timing, and feature sets.
  • •Manage franchise marketing budgets and coordinate internal creative teams and external agencies to deliver marketing and creative assets aligned across stakeholders.

Pay and Benefits

Salary: USD 192,100 - 288,100 annually
Perks:Health InsuranceDentalVision401kPaid LeaveWellness Stipend

Key Requirements

  • •10+ years of brand and product marketing experience.
  • •Deep understanding of and experience working on and shipping AAA games (platform experience is a plus).
  • •Proven success developing high-impact global consumer strategies and mass-market marketing campaigns for a portfolio of games/services.
  • •Broad understanding of marketing disciplines including consumer insights, product positioning, consumer promotions, online innovation, and creative development.
  • •Ability to influence and engage external and internal stakeholders around a franchise brand vision.
Experience:10+ yearsVideo gamesBrand marketingProduct marketingAAA games
Education:Bachelor's
Skills:Influencing stakeholdersCross-functional leadershipStrategic thinking
Languages:English

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn