Senior Performance Marketing Manager (Paid Social)

iwoca
London
Workplace: HybridFull timeGBP 70,000 - 90,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Commercial analysis","Leadership","Experimentation","Cross-functional collaboration"]

Own and scale Paid Social across Meta, TikTok and LinkedIn, driving profitable customer acquisition for a multi-product offering including flexi-loans and credit cards. Build full-funnel campaign architecture, creative strategy, and a rigorous testing/measurement framework using incrementality studies and attribution work with Data Science. Lead and develop a Performance Marketing Executive while partnering cross-functionally with Brand, Engineering, and Compliance.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
iwoca
iwoca
2 days ago

Senior Performance Marketing Manager (Paid Social)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own and scale Paid Social across Meta, TikTok and LinkedIn, driving profitable customer acquisition for a multi-product offering including flexi-loans and credit cards. Build full-funnel campaign architecture, creative strategy, and a rigorous testing/measurement framework using incrementality studies and attribution work with Data Science. Lead and develop a Performance Marketing Executive while partnering cross-functionally with Brand, Engineering, and Compliance.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own Paid Social: set the vision, define the roadmap, allocate budget, and report performance to leadership.
  • •Launch the credit card through paid social by building campaign strategy, creative approach, and a measurement framework.
  • •Architect full-funnel structures across Meta, TikTok and LinkedIn, managing audience hand-offs, frequency, and success metrics across stages.
  • •Develop creative and influencer/video strategy, including building relationships with creators and running a creative testing framework tied to commercial outcomes.
  • •Design and run conversion lift/geo-lift studies, partner on attribution and tracking with Data Science, and lead/coach a Performance Marketing Executive.

Pay and Benefits

Salary: GBP 70,000 - 90,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceGym MembershipDental PlanPrivate GpPensionLearning BudgetParental LeaveEquitySabbatical

Key Requirements

  • •Proven experience scaling paid social budgets using measured commercial performance and incrementality.
  • •Strong campaign architecture expertise on Meta, including bidding strategies, audience signals, and creative interaction.
  • •Analytical self-sufficiency: ability to pull data, build performance views, and think in terms of CLTV, ROI, and marginal returns.
  • •AI-native approach, using AI tools meaningfully for analysis, reporting, workflow automation, or creative development.
  • •Commercial mindset focused on profitable customer acquisition and lifetime value.
Skills:Strategic thinkingCommercial analysisLeadershipExperimentationCross-functional collaboration
Tech Stack:MetaTikTokLinkedInYouTube ShortsAI

Company Brief

iwoca
iwoca provides fast, tech-driven credit and working capital solutions for small and medium-sized enterprises in the UK and Germany, using automated underwriting and partner integrations to deliver loans, invoice finance and payment products.
Industry: Lending
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor