Senior Business Analyst (Brand Marketing)

Whoop
Boston
Workplace: OnsiteFull timeUSD 120,000 - 155,000 annuallyFunction: Business OperationsExperience: 4+ yearsSkills: ["Analytical problem-solving","Communication","Stakeholder management","Synthesizing data","Organizational skills","Collaboration","Data-driven decision-making","AI adoption"]

Shape how brand marketing impact is measured and translated into long-term business outcomes. Partner with Brand, Media, and Data Science to design and evaluate measurement initiatives (incrementality testing, brand lift, geo-lift, and MMM), build trusted dashboards and reporting frameworks, and turn survey and performance data into clear, actionable recommendations for strategy and investment decisions.

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FursaFursa
Whoop
Whoop
1 week ago

Senior Business Analyst (Brand Marketing)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Shape how brand marketing impact is measured and translated into long-term business outcomes. Partner with Brand, Media, and Data Science to design and evaluate measurement initiatives (incrementality testing, brand lift, geo-lift, and MMM), build trusted dashboards and reporting frameworks, and turn survey and performance data into clear, actionable recommendations for strategy and investment decisions.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Analyze brand campaign performance across media channels, creative executions, audience segments, and markets to identify trends and effectiveness.
  • •Partner with Brand, Media, and Data Science teams to design, execute, and evaluate brand measurement initiatives including incrementality testing, brand lift, geo-lift, and marketing mix modeling.
  • •Build and maintain trusted dashboards, reporting frameworks, and measurement tools for brand health, awareness, consideration, and media effectiveness.
  • •Synthesize survey data, media performance, web behavior, and brand health metrics into recommendations that influence creative strategy, media planning, and long-term investment.
  • •Collaborate with internal teams and external measurement partners to define business questions and advance WHOOP’s brand measurement strategy.

Pay and Benefits

Salary: USD 120,000 - 155,000 annually
Equity and Bonus:Equity

Key Requirements

  • •4+ years of experience in business analytics, marketing analytics, or a related analytical function supporting consumer businesses.
  • •Strong analytical problem-solving and the ability to synthesize diverse data sources into clear business insights for technical and non-technical stakeholders.
  • •Proficiency in SQL and experience with modern data platforms such as Snowflake and dbt.
  • •Experience with brand or upper-funnel measurement methodologies such as brand lift studies, awareness tracking, geo-lift experiments, or marketing mix modeling.
  • •Familiarity with media concepts and metrics (reach, frequency, impressions, CPM, GRPs) and how they connect to brand outcomes.
Experience:4+ years
Skills:Analytical problem-solvingCommunicationStakeholder managementSynthesizing dataOrganizational skillsCollaborationData-driven decision-makingAI adoption
Tech Stack:SQLSnowflakeDbt

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn