Vice President, Consumer Payments, Content, Media & Digital Innovation

Visa
Miami
Workplace: OnsiteFull timeUSD 219,400 - 384,000 annuallyFunction: Executive & General ManagementExperience: 8+ yearsSkills: ["Strategic leadership","Bias for action","Experimentation","Collaboration","Executive communication"]

Lead Visa’s consumer marketing agenda across Latin America and the Caribbean, connecting brand, content, media, digital engagement, CRM, sponsorships, data, and AI-enabled innovation into an integrated growth strategy. Own consumer payments marketing priorities (Affluent, Next Gen, Cross-Border, eCommerce, new payment flows), oversee media strategy and governance, and drive DTC/CRM personalization using responsible first-party data. Manage regional marketing investments, KPIs, and agency partnerships while leading cross-functional teams.

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Visa
Visa
1 week ago

Vice President, Consumer Payments, Content, Media & Digital Innovation

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Job Summary

Lead Visa’s consumer marketing agenda across Latin America and the Caribbean, connecting brand, content, media, digital engagement, CRM, sponsorships, data, and AI-enabled innovation into an integrated growth strategy. Own consumer payments marketing priorities (Affluent, Next Gen, Cross-Border, eCommerce, new payment flows), oversee media strategy and governance, and drive DTC/CRM personalization using responsible first-party data. Manage regional marketing investments, KPIs, and agency partnerships while leading cross-functional teams.
Location: Miami
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Define and lead Visa’s integrated consumer marketing strategy across LAC, connecting brand, product, consumer engagement, media, content, sponsorships, and business priorities.
  • •Lead priority growth strategies including Affluent, Next Gen, Cross-Border, eCommerce, and new payment flows.
  • •Oversee regional media strategy and governance, including audience planning, agency partnerships, performance measurement, and optimization.
  • •Advance DTC, CRM, personalization, marketing technology, and responsible first-party data activation to deepen engagement and improve outcomes.
  • •Manage regional marketing investments, KPIs/learning agendas with Insights & Analytics, and lead teams/cross-functional squads to drive execution across markets.
Travel: Low travel

Pay and Benefits

Salary: USD 219,400 - 384,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveWellness Stipend

Key Requirements

  • •12+ years of work experience with a bachelor’s degree, or 10+ years with an advanced degree (e.g., Masters/MBA/JD/MD), or 8+ years with a PhD.
  • •Deep consumer marketing and media leadership with proven results across media strategy, agencies, content/creators, and social.
  • •Experience across consumer-facing digital CRM, brand marketing, martech, and analytics with measurable impact.
  • •Strong commercial acumen linking investment to business/client outcomes in a complex global matrix.
  • •Executive presence with proven ability to lead and influence senior stakeholders and teams.
Experience:8+ yearsConsumer marketingMedia leadershipMartechDigital CRMData and analyticsGlobal organization
Skills:Strategic leadershipBias for actionExperimentationCollaborationExecutive communication
Tech Stack:CRMDTCPersonalizationMarketing technologyAIFirst-party dataData activationMartech

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
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