Marketing Manager, Paid Media

Zillow
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["People leadership","Communication","Problem-solving","Time management","Quantitative analysis"]

Lead and build a high-performing paid marketing team in India for SEM and paid social campaigns across multiple business lines. You’ll be the first paid marketing hire in India, managing, mentoring, and hiring a team of marketing specialists that supports North America. Own campaign execution, intake and triage of new work requests, and review/approve optimizations. Collaborate across time zones via Zoom, Slack, email, and project tools while standardizing reporting and audit frameworks.

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FursaFursa
Zillow
Zillow
2 months ago

Marketing Manager, Paid Media

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Last checked: 30 days agoStatus: Live

Job Summary

Lead and build a high-performing paid marketing team in India for SEM and paid social campaigns across multiple business lines. You’ll be the first paid marketing hire in India, managing, mentoring, and hiring a team of marketing specialists that supports North America. Own campaign execution, intake and triage of new work requests, and review/approve optimizations. Collaborate across time zones via Zoom, Slack, email, and project tools while standardizing reporting and audit frameworks.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build, hire, mentor, and manage a team of four marketing specialists in India to support North America.
  • •Set performance expectations, foster professional growth, and maintain a high-accountability team culture.
  • •Own intake and triage of new work requests from North America, assigning tasks based on skills and bandwidth.
  • •Oversee execution of SEM and paid social campaigns, including reviewing and approving builds, optimizations, and changes.
  • •Standardize reporting templates and audit frameworks, and identify/communicate issues related to paid marketing rules, regulations, and data ecosystems.

Key Requirements

  • •7+ years of performance marketing experience (SEM and paid social), including 3–4 years in a people management or team lead capacity.
  • •Strong expertise in SEM and paid social advertising platforms, including Google Ads, Microsoft Search, and Meta channels.
  • •Experience overseeing campaigns with annual budgets exceeding $250K USD and delivering business results.
  • •Proven ability to manage and mentor a team, including hiring and onboarding.
  • •Comfort working in an asynchronous/distributed global team environment and using project management tools.
Experience:7+ yearsPerformance marketingSEMPaid socialDistributed teamsDigital marketing
Education:
Skills:People leadershipCommunicationProblem-solvingTime managementQuantitative analysis
Languages:English
Tech Stack:SEMGoogle AdsMicrosoft SearchFacebookInstagramPinterestTikTokRedditSnapchatLinkedInZoomSlackGoogle DriveProject management toolsAI toolsIncrementality testingConversion event implementationQA

Company Brief

Zillow
Operates an online real estate marketplace providing listings, valuation estimates, rentals, and agent tools. Connects buyers, sellers, renters, and real estate professionals with data-driven search, home Zestimate valuations, and advertising services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 2006
WebsiteLinkedIn