Fintech POM Sr. Analyst - Marketing

MercadoLibre
Brazil
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical thinking","Data analysis","Optimization","Critical thinking","Collaboration"]

Drive paid media performance to acquire new users for the Mercado Pago app. Analyze campaign KPIs, propose optimization actions, and design A/B tests to improve efficiency. Manage daily monitoring across channels like Google Ads and Facebook Ads, generate performance reports, and ensure campaigns are correctly configured. Collaborate with LATAM peers and partners to adopt best practices and stay on top of market trends.

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MercadoLibre
MercadoLibre
2 days ago

Fintech POM Sr. Analyst - Marketing

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Last checked: 1 hour agoStatus: Live

Job Summary

Drive paid media performance to acquire new users for the Mercado Pago app. Analyze campaign KPIs, propose optimization actions, and design A/B tests to improve efficiency. Manage daily monitoring across channels like Google Ads and Facebook Ads, generate performance reports, and ensure campaigns are correctly configured. Collaborate with LATAM peers and partners to adopt best practices and stay on top of market trends.
Location: Brazil
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage and analyze paid media campaign performance to bring new users to the Mercado Pago app.
  • •Use defined KPIs to suggest campaign optimization actions, formulate hypotheses, and propose A/B tests to improve efficiency.
  • •Ensure campaign execution excellence by validating configuration, assessing results against changes, and taking ownership of the strategy.
  • •Monitor campaigns daily across networks (e.g., Google Ads, Facebook Ads) and provide competitor insights with performance reports.
  • •Configure campaigns (including optimization mode and creatives) and update operational controls based on learnings and best practices from the team.

Key Requirements

  • •Experience in performance marketing, CRM, or Growth, or in analytics-driven roles such as data/product analysis.
  • •Undergraduate degree in Engineering, Economics, or related fields; knowledge of app campaigns on Google Ads and Facebook Ads (and programmatic networks/TikTok Ads) is a differentiator.
  • •Proficiency in statistics to design and analyze A/B tests.
  • •Strong command of Tableau and SQL.
  • •Solid understanding of digital marketing metrics such as ROAS, Lifetime Value (LTV), CPM, and CPA; Spanish is a plus.
Experience:FintechMarketingCRMGrowthAnalytics
Education:Bachelor's in Engineering, Economics (or related)
Skills:Analytical thinkingData analysisOptimizationCritical thinkingCollaboration
Languages:Spanish
Tech Stack:Google AdsFacebook AdsTikTok AdsTableauSQLA/B testing

Company Brief

MercadoLibre
Operates Latin America's leading e‑commerce marketplace and fintech ecosystem, offering online buying and selling, classifieds, payment processing, credit, and logistics services across multiple countries in the region.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Buenos Aires, Argentina
Founded: 1999
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn