Sr. Brand Manager, DEWALT, North America

Stanley Black & Decker
Maryland, North Carolina
Workplace: HybridFull timeUSD 95,600 - 153,900 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Project management","Cross-functional collaboration","Problem-solving"]

Drive brand growth for DEWALT across North America within the Tools & Outdoor Commercial team. Own brand strategy execution, steward brand expression, and use market/consumer insights to shape positioning and growth opportunities. Collaborate with Product Development, Marketing, and Channel teams to support end-to-end new product development and commercialization, including go-to-market plans, messaging, packaging input, and marketing assets. Manage multiple projects to deliver on time and on budget.

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Stanley Black & Decker
Stanley Black & Decker
2 days ago

Sr. Brand Manager, DEWALT, North America

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Job Summary

Drive brand growth for DEWALT across North America within the Tools & Outdoor Commercial team. Own brand strategy execution, steward brand expression, and use market/consumer insights to shape positioning and growth opportunities. Collaborate with Product Development, Marketing, and Channel teams to support end-to-end new product development and commercialization, including go-to-market plans, messaging, packaging input, and marketing assets. Manage multiple projects to deliver on time and on budget.
Location: Maryland, North Carolina
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead development and execution of DEWALT brand strategy aligned to DEWALT and regional objectives.
  • •Act as a brand steward, maintaining consistent brand expression and adherence to guidelines across touchpoints.
  • •Analyze market trends, consumer insights, and competitive activity to inform brand positioning and growth opportunities.
  • •Collaborate with Product Development, Marketing, and Channel teams to support end-to-end NPD from ideation through launch and drive commercialization plans.
  • •Manage marketing effectiveness and multiple concurrent projects, delivering on-time, on-budget execution with regular performance updates.

Pay and Benefits

Salary: USD 95,600 - 153,900 annually
Perks:Health InsuranceDentalLifeVisionDisability401kPaid Leave

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, or a related field.
  • •5+ years of experience in brand management, product marketing, commercial execution, sales, or related roles in consumer durables/tools or similar industries.
  • •Demonstrated success leading brand initiatives, supporting NPD, and executing go-to-market plans.
  • •Strong analytical skills to interpret market trends and consumer insights.
  • •Proven project management skills, including managing multiple initiatives in a matrixed, cross-functional environment.
Experience:5+ years
Education:Bachelor's in Marketing, Business Administration, or a related field
Skills:CommunicationPresentationProject managementCross-functional collaborationProblem-solving

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website