Cross-service Marketing Lead (Qazaqstan)

Yango
Kazakhstan
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Independent ownership","Data-driven decision making","Cross-functional collaboration","Multi-tasking"]

Own cross-service marketing for Yandex Afisha and other ecosystem services in Qazaqstan, building quarterly and annual strategy with positioning and campaign planning. Drive synergies across services via joint offers, bundles, and shared campaigns, and run full-cycle initiatives from briefing and media planning to execution quality and performance evaluation. Partner with product and analytics teams, launch new services in-market, and translate market and audience data into actionable hypotheses.

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Yango
Yango
2 days ago

Cross-service Marketing Lead (Qazaqstan)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own cross-service marketing for Yandex Afisha and other ecosystem services in Qazaqstan, building quarterly and annual strategy with positioning and campaign planning. Drive synergies across services via joint offers, bundles, and shared campaigns, and run full-cycle initiatives from briefing and media planning to execution quality and performance evaluation. Partner with product and analytics teams, launch new services in-market, and translate market and audience data into actionable hypotheses.
Location: Kazakhstan
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop quarterly and annual marketing strategy for Yandex Afisha, including positioning, key messages, and campaign planning.
  • •Identify and execute cross-service synergies through joint offers, bundles, and shared campaigns, measuring impact on service usage.
  • •Lead full-cycle campaigns across OOH, digital, and in-app channels—from idea and brief through implementation and performance evaluation, including media planning, budgeting, and agency coordination.
  • •Coordinate with product teams across multiple services to synchronize priorities and launches and advocate for marketing positions.
  • •Conduct market and audience analysis, translate data into hypotheses and initiatives, and adapt campaigns and materials to local context.

Pay and Benefits

Perks:Health Insurance

Key Requirements

  • •5+ years of marketing experience, including a significant portion in brand or integrated marketing.
  • •Experience leading a department autonomously, making strategy, media split, and budget decisions with responsibility for results.
  • •Ability to launch full-cycle campaigns and manage agencies, including briefs, tenders, budgets, execution control, and performance evaluation.
  • •Strong cross-functional collaboration with product and analytics teams and partners to bring joint projects to launch.
  • •Ability to research market/user base, interpret data, and turn it into clear hypotheses and initiatives, while managing multiple projects at once.
Experience:5+ yearsMarketingBrand marketingIntegrated marketingEntertainmentE-commerceService productsCross-product initiativesPartnershipsMedia research
Skills:Strategic thinkingIndependent ownershipData-driven decision makingCross-functional collaborationMulti-tasking

Company Brief

Yango
Offers ride-hailing and mobility services through the Yango platform, operating in multiple markets including the UAE. The company provides app-based transportation and related digital services for consumers and drivers.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 2018
WebsiteLinkedIn