Paid Social Strategist (Remote Canada) -

Directive
Ottawa, Toronto, Vancouver, Montreal, Calgary, Canada
Workplace: RemoteFull timeFunction: Data Science & Machine LearningExperience: 2+ yearsSkills: ["Communication","Time management","Problem-solving","Client management","Team collaboration"]

Lead and optimize paid social programs for mid-market and enterprise B2B clients as part of a specialized social ads team. You’ll manage multiple LinkedIn campaigns, craft quarterly strategies, and partner with client contacts to drive ROI, cross-sells, and referrals. You'll work remotely from Canada, collaborating with vendors and internal directors to hit KPI-driven goals.

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Directive
Directive
5 months ago

Paid Social Strategist (Remote Canada) -

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead and optimize paid social programs for mid-market and enterprise B2B clients as part of a specialized social ads team. You’ll manage multiple LinkedIn campaigns, craft quarterly strategies, and partner with client contacts to drive ROI, cross-sells, and referrals. You'll work remotely from Canada, collaborating with vendors and internal directors to hit KPI-driven goals.
Location: Ottawa, Toronto, Vancouver, Montreal, Calgary, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Oversee and lead a collection of Social Media accounts
  • •Build strategies for clients each quarter
  • •Have the ability to create, maintain, and optimize budgets for paid media campaigns
  • •Confirm lead routing is accurate within a CRM
  • •Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting
Travel: Low travel

Pay and Benefits

Perks:MedicalDentalVision401kRetirement

Key Requirements

  • •2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
  • •Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • •Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
  • •Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
  • •Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Experience:2+ yearsDigital advertisingSocial mediaB2BMarketing agency
Skills:CommunicationTime managementProblem-solvingClient managementTeam collaboration
Tech Stack:LinkedIn Campaign ManagerZoomInfo6SenseGoogle AnalyticsGA4ExcelLinkedIn Ads

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor