Twilio

1 day ago

Director of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead and scale Twilio.org’s centralized demand generation engine, creating clear GTM “swim lanes” and accountable campaign workflows. Own full-funnel performance metrics and pipeline targets in partnership with Sales leadership. Manage a team of senior managers across ABM/high-touch, inbound, and digital sales, plus a digital demand manager. Oversee global digital media budgets, optimize channels and conversion metrics, and drive AI-first automation to move self-service users from sign-up to active spenders.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Supervise and develop a team of four, including three senior managers across High-Touch/ABM, Inbound, and Digital Sales/Self-Service segments.
•Establish centralized campaign workflows and accountability chains to eliminate ownership ambiguity.
•Direct pipeline targets and revenue performance metrics, partnering with cross-functional Sales leadership to grow top accounts.
•Orchestrate global digital media spend by optimizing paid/organic channels, testing ad formats, and tracking website conversion metrics.
•Scale AI-first automation using programmatic plays, lifecycle triggers, and automated conversion logic to drive self-service users to active spending.

Travel: Low travel

Pay and Benefits

Salary: USD 188,240 - 276,700 annually

Perks:Health Insurance401kPaid SickPaid LeaveParental Leave

Key Requirements

•Proven people management experience in a dedicated people manager role supervising and developing a team of senior individual contributors or managers.
•Deep background designing and executing B2B demand generation strategies, including Account-Based Marketing (ABM) and digital lifecycle programs.
•Demonstrated experience owning multi-channel digital media budgets and full-funnel marketing attribution, including optimizing MQL-to-SQL conversion.
•Track record partnering with enterprise Sales leadership and cross-functional teams (Product Marketing, Events, Field, Brand) using metric-driven models.
•Hands-on MarTech proficiency with CRM and marketing automation platforms such as SFDC and Marketo, plus automated lifecycle workflows and AI-driven tools.

Skills:People managementCross-functional collaborationData-driven optimizationLeadershipStrategic planning

Languages:English

Tech Stack:SFDCSalesforceMarketoTableauAIMarketing automationCRMABMGTMMQL-to-SQLProgrammaticLifecycle triggers

Company Brief

Twilio

Provides cloud communications platforms and APIs enabling developers to add voice, messaging, video, and authentication features to applications. Serves enterprises and developers with programmable communications, engagement, and customer interaction tools.

Industry: API Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.0

Website LinkedIn

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Twilio

1 day ago

Director of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Supervise and develop a team of four, including three senior managers across High-Touch/ABM, Inbound, and Digital Sales/Self-Service segments.
•Establish centralized campaign workflows and accountability chains to eliminate ownership ambiguity.
•Direct pipeline targets and revenue performance metrics, partnering with cross-functional Sales leadership to grow top accounts.
•Orchestrate global digital media spend by optimizing paid/organic channels, testing ad formats, and tracking website conversion metrics.
•Scale AI-first automation using programmatic plays, lifecycle triggers, and automated conversion logic to drive self-service users to active spending.

Travel: Low travel

Pay and Benefits

Salary: USD 188,240 - 276,700 annually

Perks:Health Insurance401kPaid SickPaid LeaveParental Leave

Key Requirements

•Proven people management experience in a dedicated people manager role supervising and developing a team of senior individual contributors or managers.
•Deep background designing and executing B2B demand generation strategies, including Account-Based Marketing (ABM) and digital lifecycle programs.
•Demonstrated experience owning multi-channel digital media budgets and full-funnel marketing attribution, including optimizing MQL-to-SQL conversion.
•Track record partnering with enterprise Sales leadership and cross-functional teams (Product Marketing, Events, Field, Brand) using metric-driven models.
•Hands-on MarTech proficiency with CRM and marketing automation platforms such as SFDC and Marketo, plus automated lifecycle workflows and AI-driven tools.

Skills:People managementCross-functional collaborationData-driven optimizationLeadershipStrategic planning

Languages:English

Tech Stack:SFDCSalesforceMarketoTableauAIMarketing automationCRMABMGTMMQL-to-SQLProgrammaticLifecycle triggers

Company Brief

Twilio

Industry: API Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.0

Website LinkedIn