Marketing Director

Informa
Riyadh
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Collaboration","Communication","Analytical thinking","Strategic planning"]

Lead marketing and communications for a high-growth portfolio of events in Saudi Arabia, shaping Tahaluf brand strategy and go-to-market plans. Own product marketing delivery across value proposition, messaging, PR, data build, performance analysis, and channel marketing. Manage a team of marketing and digital managers, collaborate across matrixed leadership, and support new product launches with sales enablement and price validation. Drive data-driven campaign strategy using marketing technology and analytics tools.

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FursaFursa
Informa
Informa
2 days ago

Marketing Director

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 3 weeks ago

Job Summary

Lead marketing and communications for a high-growth portfolio of events in Saudi Arabia, shaping Tahaluf brand strategy and go-to-market plans. Own product marketing delivery across value proposition, messaging, PR, data build, performance analysis, and channel marketing. Manage a team of marketing and digital managers, collaborate across matrixed leadership, and support new product launches with sales enablement and price validation. Drive data-driven campaign strategy using marketing technology and analytics tools.
Location: Riyadh
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Devise and deliver innovative marketing campaigns to achieve agreed KPI targets while ensuring teams are skilled and motivated.
  • •Lead and inspire a team of marketing and digital managers across a portfolio of products, including guidance, feedback, and development roadmaps.
  • •Own the portfolio’s marketing strategy and deliver strategic show marketing, including value proposition, messaging, PR, brand amplification, and channel marketing.
  • •Use marketing technology and analytics to drive data-driven decision-making, performance analysis, testing/pilot documentation, and knowledge sharing across EMEA.
  • •Support event and product growth through go-to-market strategies, sales support, price validation/testing, and participation in corporate/EMEA initiatives.

Pay and Benefits

Perks:Health InsuranceAnnual LeaveRemote WorkRelocationFlight AllowanceVisa

Key Requirements

  • •10+ years of experience leading people and building high-performing marketing teams.
  • •Degree-level education or equivalent.
  • •Proven marketing strategy experience, including developing value propositions, pricing, and integrated campaign execution.
  • •Strong knowledge of online and offline channels and integrated marketing, including B2B lead generation for events and SaaS/subscription products.
  • •Strong analytics and data-driven mindset, with experience using marketing technology and analytics tools (Eloqua, Adobe Analytics, Adobe Target, Drupal, and Google Analytics).
Experience:10+ yearsEventsB2BSaaS
Education:Bachelor's
Skills:LeadershipCollaborationCommunicationAnalytical thinkingStrategic planning
Languages:English
Tech Stack:EloquaAdobe AnalyticsAdobe TargetDrupalGoogle Analytics

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn