Digital Experience Lead

Adyen
Amsterdam
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 10+ yearsSkills: ["Leadership","Stakeholder management","Communication","Experimentation","Navigating ambiguity"]

Own the product lifecycle of Adyen’s public website and self-service demotool, including roadmap, demand generation, and adoption. Lead a squad of four product managers and one product designer while working closely with engineering and cross-functional partners across brand, product marketing, and digital marketing. Optimize web performance through experimentation and conversion-rate optimization, and maintain the web/demotool MarTech stack (CMS, translations, tracking) to ensure data integrity.

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Adyen
Adyen
1 month ago

Digital Experience Lead

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Last checked: 9 hours agoStatus: Live

Job Summary

Own the product lifecycle of Adyen’s public website and self-service demotool, including roadmap, demand generation, and adoption. Lead a squad of four product managers and one product designer while working closely with engineering and cross-functional partners across brand, product marketing, and digital marketing. Optimize web performance through experimentation and conversion-rate optimization, and maintain the web/demotool MarTech stack (CMS, translations, tracking) to ensure data integrity.
Location: Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own the global, long-term roadmap and strategy for public web properties and demo capabilities, aligning with commercial priorities.
  • •Lead and manage a team of four product managers and one product designer, setting expectations and fostering autonomy and accountability.
  • •Shift the public website toward a demand-generation engine, driving web performance through experimentation, conversion-rate optimization, and testing.
  • •Drive demotool adoption across internal teams by improving self-serve ease of use and enabling use cases across the sales cycle.
  • •Own and optimize the web and demotool MarTech stack (CMS, translations, tracking) and collaborate cross-functionally with engineering and marketing/demand-generation teams.

Key Requirements

  • •10+ years of experience in product management and marketing, ideally in (fin)tech, with at least 3+ years of team management experience.
  • •Demonstrated experience managing B2B websites that drive revenue growth via customer journey and conversion-rate optimization.
  • •Strong data literacy with experience using web analytics tools to extract insights and measure web vitals and impact.
  • •Excellent stakeholder management across diverse, cross-functional global teams.
  • •Hands-on experience with Google Tag Manager, Google Analytics, Onetrust, and Contentful (headless CMS) is a plus.
Experience:10+ yearsB2BFintech
Skills:LeadershipStakeholder managementCommunicationExperimentationNavigating ambiguity
Languages:English
Tech Stack:CMSTranslationsTrackingMarTechGoogle Tag ManagerGoogle AnalyticsOnetrustContentfulHeadless CMS

Company Brief

Adyen
Global payments company providing a unified platform for accepting payments, risk management, and financial services to merchants and enterprises across online, mobile, and in-store channels.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2006
WebsiteLinkedIn