Marketing Analyst B2B Marketing

Visa
India
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Data-driven decision making","Process improvement","Cross-functional collaboration","Analytics"]

Drive reporting excellence for the B2B Marketing team by owning lead dashboards and executive/quarterly performance materials. Support demand generation by enabling webinar and virtual event tracking (ON24, Swoogo), partner on lead capture and follow-up processes, and run QBR reporting with insights. Serve as SME for Power BI, Microsoft Dynamics, and Eloqua—handling campaign setup, segmentation, audience management, testing, and data governance. This is a hybrid role.

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FursaFursa
Visa
Visa
2 days ago

Marketing Analyst B2B Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive reporting excellence for the B2B Marketing team by owning lead dashboards and executive/quarterly performance materials. Support demand generation by enabling webinar and virtual event tracking (ON24, Swoogo), partner on lead capture and follow-up processes, and run QBR reporting with insights. Serve as SME for Power BI, Microsoft Dynamics, and Eloqua—handling campaign setup, segmentation, audience management, testing, and data governance. This is a hybrid role.
Location: India
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own weekly lead reporting and dashboards to track marketing performance, pipeline contribution, and lead progression.
  • •Create executive, monthly, quarterly, and ad hoc reporting with actionable insights and recommendations.
  • •Manage webinar and virtual event setup and reporting through ON24 and Swoogo, including registration and attendance tracking.
  • •Act as SME for Power BI and Microsoft Dynamics to provide dashboard development and reporting best practices.
  • •Serve as primary Eloqua SME for campaign setup, audience segmentation, target list creation, and deployment; maintain data quality and governance.

Key Requirements

  • •3+ years of work experience with a Bachelor’s degree or advanced degree.
  • •Experience in B2B marketing analytics and metrics.
  • •Experience developing and implementing marketing plans.
  • •Experience in campaign execution and measurement.
  • •Experience collaborating with cross-functional teams.
Experience:3+ years
Education:Bachelor's
Skills:Data-driven decision makingProcess improvementCross-functional collaborationAnalytics
Tech Stack:Power BIMicrosoft DynamicsON24SwoogoEloquaMicrosoft CopilotChatGPT

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor