Demand Generation Manager

GrowthBook
United States, Canada
Workplace: RemoteFull timeUSD 140,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Communication","Problem-solving","Collaboration","Analytical"]

Drive GrowthBook’s demand engine for developers and enterprise buyers by leading paid media, email nurture programs, and integrated campaigns. Collaborate with content/product marketing, plan events, and build scalable playbooks to convert open source signups into pipeline and revenue. Embrace ambiguity, leverage modern marketing stacks, and apply AI to optimize demand generation.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
GrowthBook
GrowthBook
3 months ago

Demand Generation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive GrowthBook’s demand engine for developers and enterprise buyers by leading paid media, email nurture programs, and integrated campaigns. Collaborate with content/product marketing, plan events, and build scalable playbooks to convert open source signups into pipeline and revenue. Embrace ambiguity, leverage modern marketing stacks, and apply AI to optimize demand generation.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Help run paid acquisition (Google, LinkedIn, Reddit, programmatic, and whatever we discover works)
  • •Build and improve email and nurture programs across the full journey from first docs visit to free user to sales conversation
  • •Partner with content and product marketing to turn what they make into pipeline: launches, webinars, guides, customer stories
  • •Assist on event marketing from planning and promotion through follow-up that turns attendees into opportunities
  • •Help build integrated campaigns that tie channels together around product moments, key audiences, and what we learn along the way

Pay and Benefits

Salary: USD 140,000 - 150,000 annually
Perks:Remote WorkHealth InsuranceVisionDental401kAnnual BonusLearning BudgetHome Office

Key Requirements

  • •3–5 years in B2B demand generation or growth marketing
  • •Experience marketing technical SaaS to technical audiences (developers, data teams, product teams)
  • •Hands-on paid media skills across Google, LinkedIn, Reddit, or programmatic
  • •Comfort with ambiguity and willingness to explore open questions
  • •Fluency with a modern marketing stack (HubSpot or Marketo) and analytics tools; data-driven mindset and AI use in daily workflows
Experience:3-5 yearsSaaSB2BOpen source
Skills:CommunicationProblem-solvingCollaborationAnalytical
Tech Stack:GoogleLinkedInRedditProgrammaticHubSpotMarketoReo.devAI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GrowthBook
Provides an open-source experimentation and feature flagging platform that enables product and engineering teams to run A/B tests, manage feature flags, and make data-driven product decisions across web and mobile applications.
Industry: Developer Tools
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Headquarters: San Francisco, United States
Founded: 2020
WebsiteLinkedIn