Lifecycle and Customer Marketing Manager

Anrok
San Francisco, New York, Salt Lake City
Workplace: HybridFull timeUSD 110,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Project management","Data-driven marketing optimization","Analytical skills"]

Own lifecycle and customer marketing strategy—auditing campaigns, planning A/B test roadmaps, executing experiments, and reporting performance. Build outbound programs and customer marketing initiatives (webinars, events, case studies, referrals, and recognition) to drive engagement, advocacy, and retention. Partner with sales activation and account management to improve onboarding journeys. Manage HubSpot for segmentation, workflows, and email campaigns while tracking churn and customer metrics like NPS.

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FursaFursa
Anrok
Anrok
1 month ago

Lifecycle and Customer Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Own lifecycle and customer marketing strategy—auditing campaigns, planning A/B test roadmaps, executing experiments, and reporting performance. Build outbound programs and customer marketing initiatives (webinars, events, case studies, referrals, and recognition) to drive engagement, advocacy, and retention. Partner with sales activation and account management to improve onboarding journeys. Manage HubSpot for segmentation, workflows, and email campaigns while tracking churn and customer metrics like NPS.
Location: San Francisco, New York, Salt Lake City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own lifecycle marketing strategy and execution, including auditing campaigns, aligning stakeholders on A/B test roadmaps, executing tests, and reporting results.
  • •Develop outbound marketing programs with targeted messaging based on engagement and collaboration with sales AEs.
  • •Co-develop customer marketing programs to drive engagement and advocacy, including webinars, community events, case studies, referrals, and recognition initiatives.
  • •Co-own customer retention by partnering with sales activation and account management to map onboarding journeys, identify pain points, and project-manage cross-team improvements.
  • •Own HubSpot for email campaigns, workflows, and customer segmentation; align teams on segments and maintain differentiated communication strategies while tracking churn and metrics like NPS.

Pay and Benefits

Salary: USD 110,000 - 150,000 annually
Perks:Health InsuranceDentalVisionLearning BudgetHome OfficeMeal Allowance

Key Requirements

  • •5+ years of B2B SaaS marketing experience focused on lifecycle, customer marketing, or growth marketing.
  • •Hands-on experience with HubSpot, including segmentation, automation, A/B testing, and performance analytics.
  • •Proven track record improving customer retention and driving revenue expansion through marketing programs.
  • •Strong analytical skills with experience tracking customer metrics and using cohort/campaign performance analysis.
  • •Excellent project management and multi-stakeholder collaboration skills.
Experience:5+ yearsB2B SaaS
Skills:CommunicationProject managementData-driven marketing optimizationAnalytical skills
Tech Stack:HubSpotG2

Company Brief

Anrok
Provides an AI-native global sales tax platform that automates monitoring, calculation, filing, and remittance of sales tax and VAT for SaaS and digital businesses.
Industry: RegTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2020
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor