Lifecycle and Customer Marketing Manager
Anrok
San Francisco, New York, Salt Lake City
Workplace: HybridFull timeUSD 110,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Project management","Data-driven marketing optimization","Analytical skills"]Own lifecycle and customer marketing strategy—auditing campaigns, planning A/B test roadmaps, executing experiments, and reporting performance. Build outbound programs and customer marketing initiatives (webinars, events, case studies, referrals, and recognition) to drive engagement, advocacy, and retention. Partner with sales activation and account management to improve onboarding journeys. Manage HubSpot for segmentation, workflows, and email campaigns while tracking churn and customer metrics like NPS.
