Senior Manager - Customer Paid Media

American Express
New York
Workplace: HybridFull timeUSD 103,750 - 174,750 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Influence","Relationship-management","Analytical skills","Strategic planning"]

Lead the GCS Customer Media strategy to engage customers across the lifecycle and drive incremental value. Own end-to-end customer paid media planning, audience/channel/creative strategy, and a test-and-learn agenda. Use customer, audience, channel, and performance data to uncover opportunities, optimize results, and measure incrementality with partners across analytics and measurement teams. Drive cross-functional alignment and execute the roadmap with the right tracking, billing, and measurement infrastructure.

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FursaFursa
American Express
American Express
1 day ago

Senior Manager - Customer Paid Media

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead the GCS Customer Media strategy to engage customers across the lifecycle and drive incremental value. Own end-to-end customer paid media planning, audience/channel/creative strategy, and a test-and-learn agenda. Use customer, audience, channel, and performance data to uncover opportunities, optimize results, and measure incrementality with partners across analytics and measurement teams. Drive cross-functional alignment and execute the roadmap with the right tracking, billing, and measurement infrastructure.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own and advance the GCS Customer Media strategy, including vision, roadmap, and priorities across the customer lifecycle
  • •Develop end-to-end Customer Media strategy (audiences, channels, creative, offers, and customer treatments) and lead the test-and-learn agenda
  • •Use customer, audience, channel, and performance data to identify what’s working, optimize, and grow results
  • •Advance measurement and incrementality by partnering with Analytics, Investment Optimization, Measurement, and other internal teams
  • •Lead execution of the Customer Media roadmap, ensuring accurate delivery with appropriate measurement, billing, and tracking infrastructure

Pay and Benefits

Salary: USD 103,750 - 174,750 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Benefits401kParental LeavePaid Leave

Key Requirements

  • •5+ years of relevant experience in digital marketing, customer marketing, media, or a related high-growth environment
  • •Proven ability to lead and manage innovative, effective marketing programs delivering measurable customer and business outcomes
  • •Strong understanding of the digital media landscape, audience strategy, measurement, and evolving media capabilities
  • •Ability to translate customer needs, behaviors, and insights into marketing strategies and experiences
  • •Leadership, influence, and relationship-management skills across multiple cross-functional partners
Experience:5+ years
Education:Bachelor's
Skills:LeadershipInfluenceRelationship-managementAnalytical skillsStrategic planning

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn