Head of EMEA Marketing

Cognition
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-10 yearsSkills: ["Collaboration","Low-ego","Operator mindset","Building in ambiguity","Partner management","Strategic communication"]

Own the end-to-end EMEA marketing motion, turning early traction into a durable market presence. Localize positioning and messaging, drive demand generation, partner marketing, events, and customer case studies, and build vertical ABM programs grounded in customer outcomes. Partner closely with EMEA sales and account teams to align marketing with pipeline priorities, track performance, and ensure HQ–EMEA alignment across programs and priorities.

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Cognition
Cognition
2 days ago

Head of EMEA Marketing

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Job Summary

Own the end-to-end EMEA marketing motion, turning early traction into a durable market presence. Localize positioning and messaging, drive demand generation, partner marketing, events, and customer case studies, and build vertical ABM programs grounded in customer outcomes. Partner closely with EMEA sales and account teams to align marketing with pipeline priorities, track performance, and ensure HQ–EMEA alignment across programs and priorities.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies, adapting global programs and building local ones as needed.
  • •Align marketing activity with EMEA sales and account teams to support pipeline priorities and key target accounts.
  • •Own vertical ABM strategy and run targeted, outcomes-grounded campaigns.
  • •Localize core positioning and messaging for the EMEA market in collaboration with product marketing.
  • •Lead EMEA events strategy and build/own partner marketing motions with resellers, SIs, and platform partners; develop joint GTM programs and report pipeline contribution and performance.

Key Requirements

  • •5–10 years in enterprise B2B GTM with meaningful experience in EMEA marketing roles.
  • •Fluent in English and able to operate credibly across EMEA cultures and nuances.
  • •Experience across demand generation, field marketing, partner marketing, and events (not a specialist-only role).
  • •Proven ability to build and execute partner marketing programs with resellers, SIs, GSIs, and platform alliances.
  • •Comfort building in an environment where not everything is defined, translating complex technical products into audience-relevant messaging.
Experience:5-10 yearsEnterprise B2BGTMEMEA marketingPartner marketingDeveloper toolsAI/MLEngineering productivity platforms
Skills:CollaborationLow-egoOperator mindsetBuilding in ambiguityPartner managementStrategic communication
Languages:English

Company Brief

Cognition
Builds Devin, an autonomous AI software engineer and AI-native developer tools (Windsurf, DeepWiki) to automate software engineering workflows for enterprise customers.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Revenue: USD 50M to 100M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2023
Glassdoor
Glassdoor: 4.7
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