Associate Director, Paid Social

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. Own campaign architecture, full-funnel structure, audience strategy, and budget allocation; build testing roadmaps and serve as primary client contact. Translate campaign data into strategic storytelling and collaborate cross-functionally to drive integrated growth programs and measurable performance for enterprise and mid-market brands.

Location: United States, Canada

Workplace: Remote

Employment Type: Full time

Job Function: Executive & General Management

Key Responsibilities

•Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms; own campaign architecture, full-funnel structure, audience strategy, and budget allocation.
•Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses.
•Serve as a primary client contact; run performance calls, deliver recaps, and communicate wins, risks, and recommendations.
•Translate campaign data into strategic storytelling; develop monthly recaps, QBRs, and executive-level performance narratives.
•Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs and identify opportunities while flagging risks.

Key Requirements

•4–6+ years of paid social experience with at least 1–2 years at or approaching the Associate Director level (AD)
•Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus
•Strategic thinker who can also execute—proficient in Ads Manager and hands-on optimization
•Exceptional client communication skills; ability to distill complexity and tell a data-driven story
•Experience with measurement and attribution frameworks across the funnel (brand lift, sales lift, etc.) a plus

Experience:4-6 yearsAdvertisingDigital marketingPaid socialInfluencer marketingSocial media

Skills:CommunicationStorytellingPresentationClient managementProblem-solving

Languages:English

Tech Stack:MetaTikTokYouTubePinterestAds ManagerBudget allocation

Company Brief

The Shelf

Influencer marketing agency that connects brands with creators to design and execute influencer campaigns, produce content, and deliver social strategy to drive brand awareness, engagement, and measurable conversions.

Industry: Influencer & Creator Economy

Website LinkedIn

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The Shelf

2 months ago

Associate Director, Paid Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: United States, Canada

Workplace: Remote

Employment Type: Full time

Job Function: Executive & General Management

Key Responsibilities

•Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms; own campaign architecture, full-funnel structure, audience strategy, and budget allocation.
•Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses.
•Serve as a primary client contact; run performance calls, deliver recaps, and communicate wins, risks, and recommendations.
•Translate campaign data into strategic storytelling; develop monthly recaps, QBRs, and executive-level performance narratives.
•Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs and identify opportunities while flagging risks.

Key Requirements

•4–6+ years of paid social experience with at least 1–2 years at or approaching the Associate Director level (AD)
•Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus
•Strategic thinker who can also execute—proficient in Ads Manager and hands-on optimization
•Exceptional client communication skills; ability to distill complexity and tell a data-driven story
•Experience with measurement and attribution frameworks across the funnel (brand lift, sales lift, etc.) a plus

Experience:4-6 yearsAdvertisingDigital marketingPaid socialInfluencer marketingSocial media

Skills:CommunicationStorytellingPresentationClient managementProblem-solving

Languages:English

Tech Stack:MetaTikTokYouTubePinterestAds ManagerBudget allocation

Company Brief

The Shelf

Industry: Influencer & Creator Economy

Website LinkedIn