Sr. Manager- Marketing and Brand

First Solar
Phoenix
Workplace: OnsiteFull timeUSD 131,200 - 187,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Stakeholder management","Creative thinking","Project management","Strategic thinking","Interpersonal communication"]

Lead First Solar’s marketing strategy across customer, product, and political advocacy, protecting the company’s reputation and ensuring brand-consistent engagement with external audiences. Drive brand, customer, and product marketing efforts while establishing measurement methods for perception and customer feedback. Own strategic AI and LLM integration into marketing operations, content development, and campaign execution, mentoring the team and scaling successful pilots. Manage cross-functional collaboration and direct reports.

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First Solar
First Solar
6 months ago

Sr. Manager- Marketing and Brand

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead First Solar’s marketing strategy across customer, product, and political advocacy, protecting the company’s reputation and ensuring brand-consistent engagement with external audiences. Drive brand, customer, and product marketing efforts while establishing measurement methods for perception and customer feedback. Own strategic AI and LLM integration into marketing operations, content development, and campaign execution, mentoring the team and scaling successful pilots. Manage cross-functional collaboration and direct reports.
Location: Phoenix
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead First Solar’s marketing strategy across customer, product, and political advocacy, ensuring brand protection and alignment with external stakeholders.
  • •Evolve brand platforms and elevate digital presence (websites and social media), including governance and consistent messaging.
  • •Define and lead customer brand experience and engagement strategy with business development and account leads, including feedback and satisfaction measurement.
  • •Develop political advocacy marketing narratives and coordinate with policy and corporate communications for rapid advocacy responses.
  • •Identify, evaluate, and scale AI/LLM tools for marketing workflows, content development, and campaign execution, mentoring the team and integrating with IT/data/creative partners.
Travel: Medium travel

Pay and Benefits

Salary: USD 131,200 - 187,000 annually

Key Requirements

  • •Bachelor’s degree.
  • •10+ years of experience, including agency/consultancy experience.
  • •Strong customer, content, and product marketing expertise, with political marketing experience considered advantageous.
  • •Fluency in English with strong writing skills and demonstrated ability to take ownership of delivering results.
  • •Experience developing and managing high-performing teams while managing multiple stakeholders and projects simultaneously.
Experience:Agency/consultancyPolitical marketingMulti-market
Education:Bachelor's
Skills:Stakeholder managementCreative thinkingProject managementStrategic thinkingInterpersonal communication
Languages:English
Tech Stack:AILarge language models (LLMs)

Company Brief

First Solar
Manufactures and sells solar modules and provides utility-scale photovoltaic power plant solutions. It is one of the world’s largest solar technology companies, focused on thin-film solar panel production and large-scale renewable energy deployment.
Industry: Solar Energy
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tempe, United States
Founded: 1999
WebsiteLinkedIn