Lifecycle Marketing Operations Specialist, Templates

Zillow
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Systems thinking","Analytical problem-solving","Risk assessment","Cross-functional collaboration","Mentorship"]

Own lifecycle campaign execution standards across Zillow’s owned channels (email, SMS, push, and in-app). Lead complex, cross-channel launches while building and evolving modular template systems, QA governance, and automation frameworks to improve scalability and reliability. Design reusable template architectures for dynamic personalization, mitigate launch risk, and partner with Marketing Technology and Engineering to implement new execution capabilities. Mentor junior team members to elevate execution excellence.

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FursaFursa
Zillow
Zillow
1 month ago

Lifecycle Marketing Operations Specialist, Templates

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live

Job Summary

Own lifecycle campaign execution standards across Zillow’s owned channels (email, SMS, push, and in-app). Lead complex, cross-channel launches while building and evolving modular template systems, QA governance, and automation frameworks to improve scalability and reliability. Design reusable template architectures for dynamic personalization, mitigate launch risk, and partner with Marketing Technology and Engineering to implement new execution capabilities. Mentor junior team members to elevate execution excellence.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead execution of complex, cross-channel campaign launches.
  • •Build and evolve modular template systems, execution frameworks, and QA automation standards to improve scalability and reliability.
  • •Design reusable, component-based template architectures that reduce build time and enable dynamic personalization at scale.
  • •Serve as the primary escalation point for execution quality issues and launch risk mitigation.
  • •Partner with Marketing Technology and Engineering to implement new execution capabilities; drive automation and process improvements while mentoring junior team members.

Key Requirements

  • •5+ years of experience in marketing operations or campaign execution.
  • •Strong HTML/CSS skills to troubleshoot rendering issues and implement dynamic content logic.
  • •Deep hands-on experience with marketing automation platforms such as Braze, HubSpot, SparkPost, or similar tools.
  • •Strong understanding of QA governance and scalable execution frameworks.
  • •SQL strongly preferred, with ability to query and validate audience and campaign data independently.
Experience:Marketing operationsCampaign execution
Skills:Systems thinkingAnalytical problem-solvingRisk assessmentCross-functional collaborationMentorship
Tech Stack:Lifecycle Marketing OperationsMarTechEmailSMSPushIn-app messagingMarketing automationCDPHubSpotHightouchBrazeSparkPostHTMLCSSQA governanceAutomationSQL

Company Brief

Zillow
Operates an online real estate marketplace providing listings, valuation estimates, rentals, and agent tools. Connects buyers, sellers, renters, and real estate professionals with data-driven search, home Zestimate valuations, and advertising services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 2006
WebsiteLinkedIn