Digital Activation Manager (Gangnam-gu, Seoul KR, 06192)

Crocs Inc.
Seoul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Communication","Stakeholder management","Data-driven","Analytical","Team collaboration"]

Digital Activation Manager for Crocs .COM runs day-to-day trading and promotional activations, translating marketing plans into on-site execution and revenue lift. Partners with Digital Marketing, Merchandising, Planning, and global teams to optimize campaigns, live commerce, and GTM initiatives. Leverages Adobe Analytics and internal dashboards to drive insights, with a strong focus on the Korean market and cross-functional collaboration.

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FursaFursa
Crocs Inc.
Crocs Inc.
5 months ago

Digital Activation Manager (Gangnam-gu, Seoul KR, 06192)

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Last checked: 6 hours agoStatus: Live

Job Summary

Digital Activation Manager for Crocs .COM runs day-to-day trading and promotional activations, translating marketing plans into on-site execution and revenue lift. Partners with Digital Marketing, Merchandising, Planning, and global teams to optimize campaigns, live commerce, and GTM initiatives. Leverages Adobe Analytics and internal dashboards to drive insights, with a strong focus on the Korean market and cross-functional collaboration.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Drive day-to-day trading and revenue performance for Crocs .COM in the Korean market.
  • •Plan and execute commercial activities including promotions, digital-first launches, and live commerce.
  • •Collaborate with on-site merchandising, digital marketing, merchandising, planning, and global teams to ensure cohesive execution.
  • •Analyze consumer behavior and web analytics to inform campaign planning and optimization.
  • •Develop value propositions and campaigns aligned with audience insights and business objectives.

Key Requirements

  • •10+ years of experience in eCommerce trading, digital activation, or commercial operations
  • •Proven experience managing day-to-day trading performance in an eCommerce environment
  • •Comfortable working with performance metrics and using data to drive execution decisions
  • •Solid understanding of the Korean consumer and retail landscape
  • •Strong communication and stakeholder management skills
Experience:10+ yearsECommerceDigital activationCommercial operationsKorea
Skills:CommunicationStakeholder managementData-drivenAnalyticalTeam collaboration
Languages:KoreanEnglish
Tech Stack:Adobe AnalyticsSAPSFCCInternal dashboards

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn