DSM

1 day ago

Senior Brand Manager Culturelle

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Last checked: 19 hours agoStatus: Live

Job Summary

Lead the strategic growth of Culturelle® by developing and executing brand strategy, portfolio plans, and channel initiatives grounded in consumer insights and category trends. Own Culturelle profit and loss performance and drive integrated marketing programs across digital, social, shopper marketing, PR, retail activation, and healthcare professional channels. Partner across Innovation, Science, Design, Sales, Finance, Supply Chain, and Operations to optimize performance and deliver new product and packaging modernization initiatives.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and execute Culturelle brand strategy and portfolio strategy, including brand positioning, benefit architecture, pricing, innovation, and channel strategies.
•Own and manage Culturelle profit and loss performance and drive integrated marketing programs across digital, social, shopper marketing, PR, retail activation, and healthcare professional channels.
•Partner with Innovation, Science, Customer Marketing, Design, Sales, Finance, Supply Chain, and Operations; use consumer insights, market research, syndicated data, and analytics to optimize performance.
•Lead innovation initiatives supporting new products, portfolio expansion, packaging modernization, and lifecycle management.
•Manage agency partners to deliver strategic priorities and foster a culture of accountability, innovation, and continuous improvement.

Pay and Benefits

Salary: USD 132,000 - 175,000 annually

Key Requirements

•Minimum 8 years of experience in consumer-packaged goods brand marketing, with preference in health/wellness/nutrition/healthcare categories.
•Minimum 2 years of experience directly managing others.
•Experience developing and executing brand strategies.
•Proven experience managing brands and delivering business growth using consumer insights, market research, syndicated data, and analytics.
•Bachelor's degree required; MBA preferred.

Experience:8+ yearsConsumer-packaged goodsHealthWellnessNutritionHealthcare

Education:Bachelor's

Skills:Cross-functional collaborationStrategic leadershipStakeholder managementAccountabilityContinuous improvement

Languages:English

Company Brief

DSM

DSM-Firmenich is a global leader in food ingredients, nutrition, fragrances and beauty solutions, formed by the merger of DSM and Firmenich to provide sustainable, science-driven products and services across food, health and personal care industries.

Industry: Chemical Manufacturing

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Geneva, Switzerland

Founded: 2023

Website LinkedIn

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DSM