Senior Brand Manager Culturelle

DSM
United States
Workplace: HybridFull timeUSD 132,000 - 175,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Strategic leadership","Stakeholder management","Accountability","Continuous improvement"]

Lead the strategic growth of Culturelle® by developing and executing brand strategy, portfolio plans, and channel initiatives grounded in consumer insights and category trends. Own Culturelle profit and loss performance and drive integrated marketing programs across digital, social, shopper marketing, PR, retail activation, and healthcare professional channels. Partner across Innovation, Science, Design, Sales, Finance, Supply Chain, and Operations to optimize performance and deliver new product and packaging modernization initiatives.

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FursaFursa
DSM
DSM
1 month ago

Senior Brand Manager Culturelle

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Job Summary

Lead the strategic growth of Culturelle® by developing and executing brand strategy, portfolio plans, and channel initiatives grounded in consumer insights and category trends. Own Culturelle profit and loss performance and drive integrated marketing programs across digital, social, shopper marketing, PR, retail activation, and healthcare professional channels. Partner across Innovation, Science, Design, Sales, Finance, Supply Chain, and Operations to optimize performance and deliver new product and packaging modernization initiatives.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute Culturelle brand strategy and portfolio strategy, including brand positioning, benefit architecture, pricing, innovation, and channel strategies.
  • •Own and manage Culturelle profit and loss performance and drive integrated marketing programs across digital, social, shopper marketing, PR, retail activation, and healthcare professional channels.
  • •Partner with Innovation, Science, Customer Marketing, Design, Sales, Finance, Supply Chain, and Operations; use consumer insights, market research, syndicated data, and analytics to optimize performance.
  • •Lead innovation initiatives supporting new products, portfolio expansion, packaging modernization, and lifecycle management.
  • •Manage agency partners to deliver strategic priorities and foster a culture of accountability, innovation, and continuous improvement.

Pay and Benefits

Salary: USD 132,000 - 175,000 annually

Key Requirements

  • •Minimum 8 years of experience in consumer-packaged goods brand marketing, with preference in health/wellness/nutrition/healthcare categories.
  • •Minimum 2 years of experience directly managing others.
  • •Experience developing and executing brand strategies.
  • •Proven experience managing brands and delivering business growth using consumer insights, market research, syndicated data, and analytics.
  • •Bachelor's degree required; MBA preferred.
Experience:8+ yearsConsumer-packaged goodsHealthWellnessNutritionHealthcare
Education:Bachelor's
Skills:Cross-functional collaborationStrategic leadershipStakeholder managementAccountabilityContinuous improvement
Languages:English

Company Brief

DSM
DSM-Firmenich is a global leader in food ingredients, nutrition, fragrances and beauty solutions, formed by the merger of DSM and Firmenich to provide sustainable, science-driven products and services across food, health and personal care industries.
Industry: Chemical Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Geneva, Switzerland
Founded: 2023
WebsiteLinkedIn