UpGuard

6 days ago

Brand Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own UpGuard’s brand and platform narrative across every channel, from positioning and editorial calendar to thought leadership, case studies, and event promotion. Build campaign themes that shift customers toward adopting a complete cyber risk ecosystem. Partner across Research, PR, Content, Social, and Shared Services to coordinate multi-channel execution, customer story programs, and performance reporting on brand health and pipeline impact.

Location: Sydney, Melbourne, Brisbane

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Define and steward UpGuard’s positioning, narrative, tone, and visual identity across touchpoints to keep a unified brand story.
•Own a year-round editorial and campaign calendar for brand, thought leadership, case studies, and events.
•Develop campaign themes to position UpGuard as a comprehensive platform solution and bring the platform narrative to life.
•Lead brand and platform thought leadership by partnering with Research, PR, Content, and Social to package and distribute insights.
•Own brand event lifecycle promotion and social proof program, partnering with customers and coordinating production and distribution.

Pay and Benefits

Perks:Remote WorkLearning BudgetAnnual LeaveParental LeavePaid Leave

Key Requirements

•5+ years building and running brands in a high-growth B2B SaaS or cybersecurity environment, including positioning and narrative across channels.
•Proven ability to use AI tools for campaign ideation and execution while knowing when human judgment should lead.
•Strong coordination skills acting as connective tissue between creative, research, content, and demand gen teams to manage complex timelines.
•Exceptional brand consistency and editorial judgment to brief and direct writers so activities roll into a unified brand story.
•Experience partnering with technical research teams and PR functions to translate complex data into compelling campaigns.

Experience:B2B SaaSCybersecurity

Skills:Brand consistencyEditorial judgmentCross-functional coordinationAnalytical mindsetPremium storytelling

Tech Stack:HubSpotSalesforceSEOMarketing automationGenerative AI

Company Brief

UpGuard

Provides cybersecurity solutions including risk ratings, third-party vendor risk management, and data breach detection to help organizations assess and reduce cyber risk across their digital supply chain.

Industry: Cybersecurity

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

UpGuard

6 days ago

Brand Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Sydney, Melbourne, Brisbane

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Define and steward UpGuard’s positioning, narrative, tone, and visual identity across touchpoints to keep a unified brand story.
•Own a year-round editorial and campaign calendar for brand, thought leadership, case studies, and events.
•Develop campaign themes to position UpGuard as a comprehensive platform solution and bring the platform narrative to life.
•Lead brand and platform thought leadership by partnering with Research, PR, Content, and Social to package and distribute insights.
•Own brand event lifecycle promotion and social proof program, partnering with customers and coordinating production and distribution.

Pay and Benefits

Perks:Remote WorkLearning BudgetAnnual LeaveParental LeavePaid Leave

Key Requirements

•5+ years building and running brands in a high-growth B2B SaaS or cybersecurity environment, including positioning and narrative across channels.
•Proven ability to use AI tools for campaign ideation and execution while knowing when human judgment should lead.
•Strong coordination skills acting as connective tissue between creative, research, content, and demand gen teams to manage complex timelines.
•Exceptional brand consistency and editorial judgment to brief and direct writers so activities roll into a unified brand story.
•Experience partnering with technical research teams and PR functions to translate complex data into compelling campaigns.

Experience:B2B SaaSCybersecurity

Skills:Brand consistencyEditorial judgmentCross-functional coordinationAnalytical mindsetPremium storytelling

Tech Stack:HubSpotSalesforceSEOMarketing automationGenerative AI

Company Brief

UpGuard

Industry: Cybersecurity

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn