Customer Marketing Lead

Socure
United States
Workplace: RemoteFull timeUSD 175,000 - 210,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Collaboration","Analytical","Writing"]

Lead and execute customer marketing programs to drive renewals, upsell/cross-sell, and pipeline generation using ABM, events, and email campaigns. Partner with Sales and Marketing to align campaigns with customer needs, measure performance, and optimize approaches. Build strong relationships to boost renewals, referrals, and cross-sell opportunities while turning data into actionable insights.

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FursaFursa
Socure
Socure
3 months ago

Customer Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead and execute customer marketing programs to drive renewals, upsell/cross-sell, and pipeline generation using ABM, events, and email campaigns. Partner with Sales and Marketing to align campaigns with customer needs, measure performance, and optimize approaches. Build strong relationships to boost renewals, referrals, and cross-sell opportunities while turning data into actionable insights.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead and manage customer engagement and communication programs across channels including organic and paid channels, content, email, and virtual and live events
  • •Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs
  • •Continuously measure, monitor and drive improvement in program approaches; employ industry best practices to increase effectiveness and efficiency
  • •Present regularly on program performance and learnings to key stakeholders
  • •Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability

Pay and Benefits

Salary: USD 175,000 - 210,000 annually
Equity and Bonus:Equity

Key Requirements

  • •BA/BS degree in marketing, business, or related field
  • •5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management
  • •Technical knowledge of Salesforce, Marketo, 6sense
  • •Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • •Ability to write effective copy; familiar with B2B marketing, lead generation, and sales processes
Experience:5+ yearsB2BTech marketing
Education:Bachelor's
Skills:CommunicationPresentationCollaborationAnalyticalWriting
Tech Stack:SalesforceMarketo6sense

Company Brief

Socure
Provides AI-driven digital identity verification and fraud prevention solutions that analyze device, behavioral, and contextual data to detect synthetic identities, stop account takeover, and enable secure onboarding for banks, fintechs, and enterprises.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2012
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn