League

2 months ago

Senior Account-Based Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead Account-Based Experience (ABX) for a key Canadian market, driving engagement, pipeline and Revenue growth through multi-touch ABX programs. Collaborate with Demand Gen, Content, Product Marketing, Sales, and BD to create integrated motions, identify target accounts, develop personalized engagement strategies, and measure performance. Build ABX briefs, leverage ABM tools, and scale League’s ABX frameworks across the organization.

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the ABX strategy for your market — developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution.
•Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions that connect content, digital, direct mail, events, and sales outreach into cohesive account experiences.
•Work with Sales and BD to identify target accounts, understand business priorities, and co-develop personalized engagement strategies.
•Develop detailed ABX campaign briefs and plays that articulate strategic focus, audience insights, core messaging direction, key tactics, and success metrics.
•Leverage Demandbase, seller input, and market insights to uncover engagement trends, buying signals, and account priorities — then share those insights with Sales and BD to coordinate how each function activates against your plays.

Pay and Benefits

Salary: CAD 119,400 - 146,000 annually

Key Requirements

•8+ years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact.

Experience:8+ yearsHealthcare

Skills:CommunicationCollaborationProblem-solvingStrategic thinkingData-driven

Languages:English

Tech Stack:DemandbaseABM platformsEmail marketing platformsCRMs

Company Brief

League

Provides a digital health and benefits platform that connects employers, employees, and healthcare providers to manage benefits, wellness, and virtual care through an integrated consumer-facing experience.

Industry: HealthTech

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: Toronto, Canada

Founded: 2014

Website LinkedIn

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League

2 months ago

Senior Account-Based Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the ABX strategy for your market — developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution.
•Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions that connect content, digital, direct mail, events, and sales outreach into cohesive account experiences.
•Work with Sales and BD to identify target accounts, understand business priorities, and co-develop personalized engagement strategies.
•Develop detailed ABX campaign briefs and plays that articulate strategic focus, audience insights, core messaging direction, key tactics, and success metrics.
•Leverage Demandbase, seller input, and market insights to uncover engagement trends, buying signals, and account priorities — then share those insights with Sales and BD to coordinate how each function activates against your plays.

Pay and Benefits

Salary: CAD 119,400 - 146,000 annually

Key Requirements

•8+ years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact.

Experience:8+ yearsHealthcare

Skills:CommunicationCollaborationProblem-solvingStrategic thinkingData-driven

Languages:English

Tech Stack:DemandbaseABM platformsEmail marketing platformsCRMs

Company Brief

League

Industry: HealthTech

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: Toronto, Canada

Founded: 2014

Website LinkedIn