Product Marketing Manager, Freshservice Platform

Freshworks
San Mateo
Workplace: HybridFull timeUSD 160,000 - 200,000 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Messaging and positioning","Customer-first mindset","Market research","Written and verbal communication"]

Own and evolve the Freshservice platform narrative by bringing service and operations into a unified story for IT organizations. Partner with Product Management, Engineering, Sales, Customer Success, Enablement, PR, and Demand Generation to shape customer understanding, launch new platform capabilities, and drive adoption. Create messaging, external-facing content, sales enablement assets (e.g., presentations, battlecards, demos), and customer-facing campaigns informed by research, competitive analysis, and interviews.

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Freshworks
Freshworks
2 days ago

Product Marketing Manager, Freshservice Platform

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Last checked: 17 hours agoStatus: Live

Job Summary

Own and evolve the Freshservice platform narrative by bringing service and operations into a unified story for IT organizations. Partner with Product Management, Engineering, Sales, Customer Success, Enablement, PR, and Demand Generation to shape customer understanding, launch new platform capabilities, and drive adoption. Create messaging, external-facing content, sales enablement assets (e.g., presentations, battlecards, demos), and customer-facing campaigns informed by research, competitive analysis, and interviews.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own product marketing for the Freshservice platform, including positioning, messaging, and major launches.
  • •Create content and external-facing assets communicating Freshworks’ unified platform point of view.
  • •Develop differentiated messaging for IT administrators, IT leaders, and enterprise buyers around service + operations value.
  • •Lead cross-functional launch planning across Product, Marketing, Sales, Customer Success, Enablement, and PR.
  • •Create sales enablement and customer-facing materials (presentations, battlecards, FAQs, demos, web content, blogs, videos, webinars, and campaigns) based on customer insights and competitive analysis.

Pay and Benefits

Salary: USD 160,000 - 200,000 annually
Perks:DentalMedicalVisionDisabilityLife InsurancesPaid LeaveCommuter BenefitsWellness StipendAdoption LeaveParental Leave

Key Requirements

  • •5+ years of product marketing experience in B2B SaaS
  • •Experience marketing ITSM and IT operations, or related enterprise infrastructure products
  • •Experience launching complex, multi-product platforms, including AI/ML/GenAI or intelligent software capabilities
  • •Strong messaging and positioning skills to simplify complex technical concepts for both business and technical audiences
  • •Experience leading cross-functional product launches from planning through execution
Experience:B2B SaaSITSMIT operationsDevOpsObservabilityCloudCybersecurityEnterprise infrastructure
Skills:Cross-functional collaborationMessaging and positioningCustomer-first mindsetMarket researchWritten and verbal communication
Languages:English
Tech Stack:AIMachine learningGenAICopilotAgentic AI

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor