3 months ago

Senior Manager, Global Paid Media - Brand & Video

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 49 minutes agoStatus: Live

Job Summary

Alo Yoga seeks a media-obsessed Senior Manager to own global brand video and CTV strategy across US, EMEA, and APAC. The role leads end-to-end media planning, budget management, agency relationships, hands-on campaign execution, and a global measurement framework to drive brand outcomes and clear leadership-level reporting.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Creative Production (Video/Audio/Photo)

Seniority: Sr. Manager level

Key Responsibilities

•Global media strategy and planning for brand video and CTV/streaming across priority markets — from annual planning through in-flight optimization.
•Significant global paid media budget: channel mix, pacing, reallocation, and performance across markets.
•External agency relationship — setting direction, reviewing flowcharts and media plans, and holding partners to executional and performance standards.
•Hands-on campaign execution: targeting, trafficking, QA, and creative briefing for video assets across markets and platform specs.
•Global measurement framework for brand video — KPIs by market, MMM inputs, and incrementality testing roadmap.

Pay and Benefits

Salary: USD 130,000 - 160,000 annually

Perks:Paid LeaveAnnual BonusLong Term

Key Requirements

•7–10 years in paid media with deep expertise in video and CTV/streaming — inventory, buying models, targeting, and measurement.
•Experience managing media across multiple international markets and navigating global vs. local planning dynamics.
•Proven track record owning large media budgets and delivering measurable brand outcomes.
•Hands-on with media plans, flowcharts, and DSP/platform setups — you work at the executional level, not just the strategic one.
•Strong grasp of brand measurement: brand lift, reach & frequency, incrementality, and video’s role in MMM.

Experience:7-10 yearsVideoCTVBrand marketingGlobal media

Skills:CommunicationLeadershipCollaborationProblem-solving

Languages:English

Tech Stack:VideoCTVDSPPlatformsMMM

Company Brief

Alo Yoga

Designs and sells premium yoga-inspired apparel, activewear, and accessories direct-to-consumer and through retail partners. Known for stylish performance fabrics, lifestyle branding, and a strong digital and retail presence globally.

Industry: Fashion & Apparel

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Los Angeles, United States

Founded: 2007

Website LinkedIn

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Alo Yoga

3 months ago

Senior Manager, Global Paid Media - Brand & Video

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 49 minutes agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Creative Production (Video/Audio/Photo)

Seniority: Sr. Manager level

Key Responsibilities

•Global media strategy and planning for brand video and CTV/streaming across priority markets — from annual planning through in-flight optimization.
•Significant global paid media budget: channel mix, pacing, reallocation, and performance across markets.
•External agency relationship — setting direction, reviewing flowcharts and media plans, and holding partners to executional and performance standards.
•Hands-on campaign execution: targeting, trafficking, QA, and creative briefing for video assets across markets and platform specs.
•Global measurement framework for brand video — KPIs by market, MMM inputs, and incrementality testing roadmap.

Pay and Benefits

Salary: USD 130,000 - 160,000 annually

Perks:Paid LeaveAnnual BonusLong Term

Key Requirements

•7–10 years in paid media with deep expertise in video and CTV/streaming — inventory, buying models, targeting, and measurement.
•Experience managing media across multiple international markets and navigating global vs. local planning dynamics.
•Proven track record owning large media budgets and delivering measurable brand outcomes.
•Hands-on with media plans, flowcharts, and DSP/platform setups — you work at the executional level, not just the strategic one.
•Strong grasp of brand measurement: brand lift, reach & frequency, incrementality, and video’s role in MMM.

Experience:7-10 yearsVideoCTVBrand marketingGlobal media

Skills:CommunicationLeadershipCollaborationProblem-solving

Languages:English

Tech Stack:VideoCTVDSPPlatformsMMM

Company Brief

Alo Yoga

Industry: Fashion & Apparel

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Los Angeles, United States

Founded: 2007

Website LinkedIn