Senior Brand Insights & Governance Manager

Xometry
Boston
Workplace: HybridFull timeUSD 132,000 - 150,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsSkills: ["Teaching","Enablement","Governance","Quality standards","Translating insights"]

Own audience segmentation and personas, keep them grounded in real marketplace behavior, and translate insights into messaging inputs and tools other teams can use. Maintain an ongoing pulse on brand health using metrics and NPS trends, then deliver prioritized recommendations. Build and govern brand guidelines and documentation, enforce quality standards, and develop internal tools (including Claude-related skills) that scale audience and brand knowledge across the organization.

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FursaFursa
Xometry
Xometry
5 days ago

Senior Brand Insights & Governance Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Own audience segmentation and personas, keep them grounded in real marketplace behavior, and translate insights into messaging inputs and tools other teams can use. Maintain an ongoing pulse on brand health using metrics and NPS trends, then deliver prioritized recommendations. Build and govern brand guidelines and documentation, enforce quality standards, and develop internal tools (including Claude-related skills) that scale audience and brand knowledge across the organization.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own segmentation and personas for audience segments, keeping them accurate, current, and grounded in real audience behavior.
  • •Maintain an ongoing pulse on brand health across relevant metrics and signals, including NPS trends.
  • •Turn brand health findings into clear, prioritized recommendations for stakeholders and leadership.
  • •Own and maintain brand guidelines, Confluence documentation, and governance processes to keep brand and persona usage consistent across the org.
  • •Build internal tools (including Claude-related skills) and enforce quality standards for how brand and persona assets are used, updated, and retired.

Pay and Benefits

Salary: USD 132,000 - 150,000 annually
Perks:401kHealth InsuranceDentalVisionPaid Leave

Key Requirements

  • •8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace, or two-sided platform business.
  • •Experience building and scaling segmentation and personas from research through org-wide adoption.
  • •Comfort with qualitative and quantitative research methods and translating findings into recommendations non-researchers can act on.
  • •Experience owning governance systems such as brand guidelines, documentation platforms, and approval workflows that scale with the org.
  • •Comfort with marketing analytics tools, campaign measurement, and post-mortems to shape recommendations for next campaigns.
Experience:8+ yearsB2BMarketplaceTwo-sided platform
Skills:TeachingEnablementGovernanceQuality standardsTranslating insights
Languages:English
Tech Stack:ClaudeConfluence

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Xometry
Operates an on-demand digital manufacturing marketplace connecting buyers with manufacturing partners for CNC machining, 3D printing, sheet metal, injection molding and other custom parts, leveraging instant quoting and supply chain services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Rockville, United States
Founded: 2013
Glassdoor
Glassdoor: 3.8
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