Affiliate Lead - Consumer

Kraken
United States
Workplace: RemoteFull timeUSD 110,400 - 220,800 annuallyFunction: Administration & Executive AssistanceSkills: ["Commercial judgement","Negotiation","Data analysis","Hypothesis testing","Builder mindset"]

Own and scale the consumer affiliate programme and KOL/creator strategy across Kraken and Krak. Set global channel strategy and investment allocation based on funded customers, retention, LTV, CAC, ROI, and fully loaded payback. Build and manage high-value partner relationships across regions, negotiate performance terms, run hands-on partner evaluation and onboarding, and partner with Data to validate incremental growth while protecting the channel from fraud and abuse.

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FursaFursa
Kraken
Kraken
3 days ago

Affiliate Lead - Consumer

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Last checked: 8 hours agoStatus: Live

Job Summary

Own and scale the consumer affiliate programme and KOL/creator strategy across Kraken and Krak. Set global channel strategy and investment allocation based on funded customers, retention, LTV, CAC, ROI, and fully loaded payback. Build and manage high-value partner relationships across regions, negotiate performance terms, run hands-on partner evaluation and onboarding, and partner with Data to validate incremental growth while protecting the channel from fraud and abuse.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Own and scale the global affiliate programme; set strategy, partner and market priorities, and investment allocation against economics.
  • •Build direct relationships with affiliates, publishers, comparison sites, communities, creators, and KOLs; selectively use networks/agencies.
  • •Segment the affiliate portfolio and design/negotiates CPA and revenue-share terms aligned to sustainable value.
  • •Remain hands-on with strategic partners across evaluation, onboarding, offers, content/landing experience, verification, funding, first use, and retention.
  • •Create partner-level cohort views and tests with Data to separate last-click attribution from incremental growth while protecting the channel from fraud and abuse.

Pay and Benefits

Salary: USD 110,400 - 220,800 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •Own and scale an affiliate programme as a hands-on operator with examples improving customer and revenue economics.
  • •Strong commercial judgement across CPA, revenue share, hybrid and incentive structures, including fully loaded payback analysis.
  • •Experience sourcing, negotiating, and growing direct affiliate/KOL/creator partner relationships, including sensitive or high-value accounts.
  • •Ability to interrogate partner, funnel, cohort, and retention data and work fluently with Data to test hypotheses and drive investment decisions.
  • •International experience adapting offers, partner mix, content, and operating approach to local behavior and regulatory constraints.
Experience:Affiliate marketingFintechCryptoKOLCreator economy
Skills:Commercial judgementNegotiationData analysisHypothesis testingBuilder mindset
Tech Stack:AI

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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