Head, CRM

Delivery Hero
Singapore
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 10+ yearsEducation: bachelorsSkills: ["Operational excellence","Analytical skills","Cross-functional collaboration","High ownership","Strong communication"]

Own CRM lifecycle vision, performance, and strategy across three brands and 16 markets, driving sustainable growth through best-in-class customer engagement. Build and lead CRM communication playbooks from onboarding through retention and reactivation to increase customer acquisition, improve retention, drive Pro subscriptions, and accelerate quick commerce adoption. Lead lifecycle and CRM Ops teams, deliver scalable always-on programs, and ensure technical excellence across Braze and dynamic content frameworks while partnering with Growth, Commercial, Product, Data, and Engineering.

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FursaFursa
Delivery Hero
Delivery Hero
1 day ago

Head, CRM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 3 days ago

Job Summary

Own CRM lifecycle vision, performance, and strategy across three brands and 16 markets, driving sustainable growth through best-in-class customer engagement. Build and lead CRM communication playbooks from onboarding through retention and reactivation to increase customer acquisition, improve retention, drive Pro subscriptions, and accelerate quick commerce adoption. Lead lifecycle and CRM Ops teams, deliver scalable always-on programs, and ensure technical excellence across Braze and dynamic content frameworks while partnering with Growth, Commercial, Product, Data, and Engineering.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own end-to-end CRM execution at scale, delivering accurate customer-first lifecycle, fintech, and subscription communications across markets.
  • •Generate regular, actionable insights using dashboards and lead their implementation.
  • •Identify, design, and deploy advanced AI solutions and intelligent agents to optimize CRM workflows and improve customer engagement.
  • •Guide the analytics team in developing robust weekly and monthly reporting frameworks to measure and demonstrate the effectiveness of CRM communications.
  • •Lead technical CRM excellence, owning advanced targeting, exclusion logic, QA, and troubleshooting across Braze and dynamic content frameworks.

Key Requirements

  • •Bachelor’s degree with strong academic performance.
  • •10+ years of relevant experience in CRM, ecommerce, or growth marketing roles.
  • •Excellent knowledge of Braze.
  • •Strong analytical skills with ability to translate data into action, supported by operational excellence.
  • •Experience building and implementing AI agentic workflows and working cross-functionally with senior stakeholders.
Experience:10+ yearsEcommerceGrowth marketingCRM
Education:Bachelor's
Skills:Operational excellenceAnalytical skillsCross-functional collaborationHigh ownershipStrong communication
Languages:English
Tech Stack:BrazeAI agentic workflowsMarTechDashboardsDynamic content

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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