Sr Product Manager - LTV and Retention

Kraken
United States
Workplace: RemoteFull timeUSD 110,400 - 220,800 annuallyFunction: Product ManagementExperience: 5+ yearsSkills: ["Data-driven decision-making","Stakeholder management","Communication","User empathy","Business judgment"]

Own engagement and loyalty product strategy across Kraken and Pro, defining the roadmap and driving retention-focused outcomes. Set and track key metrics like retention rate, session frequency, and LTV, and lead development from discovery through launch and iteration. Build growth loops using in-product mechanics (gamification, rewards, social features), partner cross-functionally to run A/B and multivariate tests, and work with lifecycle and marketing teams on personalized engagement campaigns.

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FursaFursa
Kraken
Kraken
3 days ago

Sr Product Manager - LTV and Retention

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own engagement and loyalty product strategy across Kraken and Pro, defining the roadmap and driving retention-focused outcomes. Set and track key metrics like retention rate, session frequency, and LTV, and lead development from discovery through launch and iteration. Build growth loops using in-product mechanics (gamification, rewards, social features), partner cross-functionally to run A/B and multivariate tests, and work with lifecycle and marketing teams on personalized engagement campaigns.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Product Management

Key Responsibilities

  • •Define product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligned to growth goals and business objectives.
  • •Own key product metrics including retention rate, session frequency, and LTV.
  • •Drive product development across the full lifecycle from discovery and validation through launch and iteration.
  • •Develop growth loops and in-product mechanics such as gamification, rewards, social features, and habit-forming design.
  • •Collaborate with engineering, design, and analytics to run A/B and multivariate tests; partner with marketing and lifecycle on targeted engagement campaigns and messaging.

Pay and Benefits

Salary: USD 110,400 - 220,800 annually

Key Requirements

  • •5+ years of product management experience, including 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech).
  • •Strong analytical skills with a proven ability to use data to drive decision-making.
  • •Experience with experimentation and growth product management, including funnel optimization and behavioral psychology.
  • •Track record launching engagement features such as notifications systems, loyalty/rewards programs, or community-driven features.
  • •Experience working with both mobile and web apps and comfort navigating technical conversations with engineers.
Experience:5+ yearsFintechCryptoGrowth
Skills:Data-driven decision-makingStakeholder managementCommunicationUser empathyBusiness judgment

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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